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Category : Video

Facebook Playable Ads

Nanigans and Rovio Join Forces to Score with Facebook Playable Ads

Back in April, Finnish gaming company Rovio decided to beta-test Facebook’s new Playables digital ad format to see if Playables could deliver more Angry Birds Blast installs than traditional video ads. With Facebook Playable ads — now available globally in the Facebook News Feed — potential players can demo a mobile game right inside the ad. The point of these ads is to allow users to get a feel for the game and thus be more likely to install the […]

Ecommerce marketing

What Ecommerce All Stars Have in Common

It’s not an easy time to be in retail. Everyone must now compete with Amazon, and big box retailers are struggling to connect with consumers who have hundreds of digital options at their fingertips. Despite challenges, certain retailers are weathering the storm through smart investments in content, mobile, video and emerging technologies such as augmented reality (AR). Below, we highlight some of the best digital strategies from ecommerce retailers. They Bridge In-Store and Digital The customer journey is no longer […]

Facebook Advertisers Enjoy Strong Q3 Thanks to Mobile, Video and Dynamic Ad Growth [Benchmark Report]

More than ever, Facebook has become an essential channel for profit-driven advertising. The latest trends from Q3 2017 show how marketers are maximizing every opportunity to drive revenue growth across its global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights how mobile, video, and dynamic ads were the big stories of last quarter. When it comes to mobile video ads, Mark Rabkin, Facebook’s VP of Ads and Business Platform, says that marketers should “measure results, not […]

4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

This article originally appeared on IBM’s THINK Marketing blog. Retailer marketers are no strangers to the impactful power of social video ads. This highly visual ad unit is the perfect medium for showing off products in a mobile-friendly, engaging way. In fact, Nanigans advertisers in the Americas  increased mobile video ad spend 20% quarter-over-quarter between Q3 and Q4 2016. How are retail advertisers using video ads on sites like Facebook, Instagram and Twitter to drive sales? Learn the innovative strategies […]

How the Duration of Your Video Ad Impacts Performance [Study]

Note: A version of this article was originally posted on Marketing Land. Video advertising creative is perhaps the most painstaking for advertisers to deal with during the planning and production stages. While there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and will eventually find creative that works well within their target audiences against their larger objective. One thing we can learn from looking at aggregate advertiser data is that the best performing video ads […]