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Category : Video

Facebook Advertisers Enjoy Strong Q3 Thanks to Mobile, Video and Dynamic Ad Growth [Benchmark Report]

More than ever, Facebook has become an essential channel for profit-driven advertising. The latest trends from Q3 2017 show how marketers are maximizing every opportunity to drive revenue growth across its global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights how mobile, video, and dynamic ads were the big stories of last quarter. When it comes to mobile video ads, Mark Rabkin, Facebook’s VP of Ads and Business Platform, says that marketers should “measure results, not […]

4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

This article originally appeared on IBM’s THINK Marketing blog. Retailer marketers are no strangers to the impactful power of social video ads. This highly visual ad unit is the perfect medium for showing off products in a mobile-friendly, engaging way. In fact, Nanigans advertisers in the Americas  increased mobile video ad spend 20% quarter-over-quarter between Q3 and Q4 2016. How are retail advertisers using video ads on sites like Facebook, Instagram and Twitter to drive sales? Learn the innovative strategies […]

How the Duration of Your Video Ad Impacts Performance [Study]

Note: A version of this article was originally posted on Marketing Land. Video advertising creative is perhaps the most painstaking for advertisers to deal with during the planning and production stages. While there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and will eventually find creative that works well within their target audiences against their larger objective. One thing we can learn from looking at aggregate advertiser data is that the best performing video ads […]

Take Your Video Ads to the Next Level with Insider Strategies from Nanigans

The soaring popularity of social video ads is undeniable. With video ad budgets rising 119% from Q4 2015 to Q4 2016, advertisers in every industry are harnessing the power of video to drive awareness, sales, and leads. Whether you’re just starting to explore the potential of video ads or have already made them a key part of your campaigns, Nanigans offers several capabilities that can give your campaigns an extra ROI boost. Take a look at these three strategies that […]

featured image - Facebook Video Ad Budgets Rise 119% Year-Over-Year [Study]

Facebook Video Ad Budgets Rise 119% Year-Over-Year [Study]

One of the biggest tropes coming out of Facebook’s most recent earnings call was the rising prominence of video. In the call, Mark Zuckerberg noted that video is becoming one of the most active areas of advertising growth. He also said that the company has big plans for distributing short-form video content in a manner outside of the traditional newsfeed. The Nanigans Q4 2016 Facebook Benchmark Report highlights the quarter-over-quarter growth of mobile video in the Americas. Facebook’s latest announcement […]