What are your business goals?
The Ad Engine measures beyond the ad clickthrough, enabling marketers to optimize their Facebook ad spend to meet specific business goals and maximize ROI. Since 2010, advertisers from multiple sectors have delivered hundreds of successful campaigns through the Ad Engine, including e-commerce, retail, social gaming, technology, entertainment, media, financial services, automotive, travel, CPGs and more.
Common goals these advertisers optimize for and meet using the Ad Engine include:
- Fan acquisition
- App installs
- Off-Facebook registrations
- Form completions
- Email subscribes
- Tutorial completions
- In-App activity
- Daily active users
- Word-of-mouth referrals
- Add-to-cart events
- Purchases
- Lifetime customer value
What is optimization?
Some ads perform better than others on Facebook, be it a function of their creative, titles, bodies, or targeting parameters. Optimization refers to the process of identifying the highest performing ads, placing more spend behind them, while dropping ads that do not perform well.
The Ad Engine automates the labor-intensive process of optimizing large-scale Facebook advertising campaigns. At its core are proprietary, customizable automated bidding algorithms, which enable marketers to fine-tune their campaign optimization to meet specific downstream goals — such as purchases, which may happen days or even weeks later.
