At Nanigans, we believe in the in-house advertiser.
Management of digital ad spend is moving from outside agencies and third party vendors to in-house teams. When armed with best-in-class ad automation software, an individual in-house advertiser can achieve scale, efficiencies, and performance at or beyond what’s possible through third-party teams.
Why is in-house advertising becoming so prevalent?
Marketing automation software has become ubiquitous, enabling companies to take full control of their online marketing funnels in-house — from outbound email marketing to inbound content marketing. Taking media buying in-house is a natural extension of this, with technology maturing leaps and bounds from when the first banner ad was served in 1994.
Just like programmatic trading technology transformed financial services by removing middlemen and manual work, self-service publisher-direct automated media buying platforms are similarly transforming the online advertising industry. We’re already seeing teams of in-house search advertising expertise developed thanks to access to self-serve tools like Google AdWords.
An army of marketing professionals has been developed and groomed alongside these industry and technology maturations, with a keen understanding of how to best reach customers through deep communications, creative, and analytical skills. When armed with the right technology, these in-house marketing professionals are incredibly effective at delivering the right message, at the right time, to the right people.
What are the benefits of taking advertising in-house?Companies cite many reasons and benefits around taking their advertising in-house:
Who’s taking their advertising in-house?Nanigans has worked with large-scale performance marketers from a variety of industries across the globe and found that companies that evolved online or base their business there are best positioned and eager to take their digital media buying in-house.
Gaming, eCommerce and other pure play Internet companies like online travel agencies and mobile app developers are typically first-to-market, quick to move, and constantly looking to improve their online customer acquisition and remarking efforts by testing, iterating, and analyzing data.
Does this sound like you and your company? If you’re ready to take your advertising in-house (or take your current efforts to the next level), Nanigans is here to help with best-in-class ad automation software and the vertical-expertise and cross-functional resources required to take advantage of all our software has to offer.Advertise In-House with Nanigans