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Case Studies

Playkot Grows Game Revenue on Facebook with Nanigans Predictive Optimization

Playkot has achieved worldwide success as one of Russia's leading game developers, and high-ROI Facebook advertising is a key part of their revenue growth strategy. Learn how they increased average revenue per user by 59% using Nanigans' revenue optimization.

How to Generate Higher Value Leads at Scale with Nanigans for Twitter Advertising

To scale Twitter advertising, marketing teams often need more powerful tools than what Twitter's native platform has to offer. Learn how a large-scale lead generation advertiser's switch to Nanigans paid off through better conversion rates and higher-quality leads.

PlayQ Scores 26% Higher Mobile Revenues for Charm King with its Seasonal Strategy

When its competitors scaled back Facebook advertising during the holidays, PlayQ stepped up its game. Learn how data-driven testing, creative ingenuity, and Nanigans' mobile optimization led PlayQ to achieve impressive revenue growth at scale.

APAC Retailer Boosts App Install Rates 62% Using Nanigans Mobile SDK

As mobile commerce explodes in China, retailers are finding that growing their mobile app user base is critical to driving higher revenues. Learn how one ecommerce giant used Nanigans' powerful in-app tracking to optimize Facebook ad campaigns at scale.

From Mail Order to Mobile: How a Traditional Catalog Retailer Keeps Attracting Shoppers in the Digital Age

Shoppers are more mobile than ever, and retailers are challenged to reach customers on the go. Learn how one catalog retailer retooled its strategy for the digital age, driving more mobile purchases and higher engagement with Facebook dynamic product ads.

How to Power Higher Returns with Facebook’s Carousel Ads

Facebook’s carousel ads give performance marketers an interactive canvas to test creative strategies for improving ROI. Learn how companies using Nanigans for ecommerce and lead generation advertising are achieving higher returns on their ad spend.

Online Retailer Sole Society Scales Ad Spend 60% Using Nanigans’ Advanced Worklow Automation

For rapidly expanding ecommerce businesses, investing in more powerful marketing tools is the key to meeting aggressive revenue goals. Learn how Sole Society's in-house advertising team achieved a 20% decrease in Facebook ad CPAs while dramatically improving campaign workflow efficiency.

Pocket Gems Surfaces Winning Ad Creative on Facebook and Scales Mobile Campaign 500% with Nanigans

For mobile game developers, high click-through and conversion rates are the key to achieving a low cost per install and strong return on ad spend—and creative plays an important role. Learn how Pocket Gems measured, iterated, tested, and scaled return on ad spend for its popular game, Episode.

Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization

Video ads on Facebook can be one of the most engaging ways to capture user attention and grow your mobile game’s install base at scale. Learn the how Kabam’s in-house team of advertising superheroes achieved unprecedented ROI with Nanigans.

InnoGames Boosts Forge of Empires Mobile Game Installs 150% on Facebook with Android Launch

The competition for mobile installs is fierce. Learn how European game developer InnoGames is leveraging advertising automation software to achieve its customer acquisition goals across new and legacy titles.

Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

Smart advertising strategy is essential for driving ROI at every stage of a mobile game's life cycle. Learn the how Scopely's in-house marketing team uses Nanigans software to run some of the most effective Facebook advertising in the game.

How Online Retailer Adore Me Reached 1,500 New Customers in 5 Days

To reach new customers over the busy holiday shopping season, leading online lingerie retailer Adore Me used Nanigans software to manage Facebook ad campaigns at an unprecedented scale. Learn the strategy that enabled Adore Me to achieve record-breaking success in just 5 days.

Playdemic Achieves 100% ROI on Facebook Ads with Nanigans Revenue Optimization

Playdemic, one of Europe’s leading mobile games companies, made the strategic decision to manage user acquisition Facebook advertising in-house using Nanigans to optimize for lifetime value. The result? Sustainable performance and unprecedented scale.

From Power Editor to Nanigans: An Ecommerce Case Study

When it's time to scale your performance marketing on Facebook, sophisticated advertising automation software is essential. Learn how one ecommerce company moved from Power Editor to Nanigans and scaled campaigns 10X in the process.

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Facebook Advertising: Moving from Third Party Managed Services to In-House

More and more companies are leaving behind third party middlemen and realizing the benefits of managing digital advertising in-house. Find out how one ecommerce company made the switch for Facebook advertising and is seeing huge returns as a result.

Website Custom Audiences Enable Online Retailer to Achieve 3% CTR on Facebook

Learn how leveraging Nanigans software in-house enabled a leading online retailer to exceed its performance marketing goals through Facebook advertising, using Website Custom Audiences and Lookalike Audiences to grow its customer base.

How to Scale a Facebook Campaign in 60 Days: The JackThreads Story

Learn how JackThreads found success when its in-house marketing team leveraged Nanigans Ad Engine to scale advertising ROI on Facebook, reducing their Cost per New User Signup by 17% over the first two months of in-house campaign management.

Southeast Asian Ecommerce Company Sees 819% Yield Value with Nanigans Creative Tester

Find out how a Southeast Asian ecommerce company leveraged Nanigans Creative Tester to achieve an 819% yield value on their campaign, efficiently delivering their best ads to their best customers.

Nanigans Custom Metrics Predict Facebook Mobile Campaign Performance and Unlock Budget

Learn how a leading ecommerce company leveraged Custom Metrics reporting in Nanigans' business intelligence tool to bid and budget more effectively during a large-scale mobile app install ad campaign on Facebook.

Nanigans Review: 40% Lower CPAs, 76% Time Savings

Blue Mango Interactive reviewed Nanigans Ad Engine, comparing our advertising automation platform to Facebook’s Power Editor. Find out how leveraging Nanigans drastically dropped CPAs month over month and delivered significant time savings in the process.

The Power of Creative Combinations: An eCommerce Case Study

A leading eCommerce retailer leveraged Nanigans Ad Engine to capitalize on the valuable Facebook News Feed and Right Hand Side real estate. By pairing various creative combinations with strategic targeting and bidding, the retailer achieved a 73X return on ad spend.

How an eCommerce Site Drove More than 88,700 Registrations in Under a Month

By utilizing Nanigans Ad Engine, a leading eCommerce company drove more than 88,700 registrations in under a month and still maintained a positive ROI. Learn the secret to their customer acquisition success.

How a Leading Ecommerce Retailer Scaled From $4K to $20K on Mobile – in 3 Days

Find out the winning strategy behind how a leading ecommerce company scaled its mobile app install ad campaign from $4,000 to $20,000 a day in just three days, all while keeping performance in line with established goals.

Why Advertisers Can’t Leverage FBX without Native Facebook Ads API Buys

Nanigans conducted a study of over $1.2 million in sales revenue from an ecommerce giant to understand the interplay between the Facebook Ads API and FBX.

Cyber Monday Same-Day ROI Up 377% on Facebook

In reviewing 2013 data, online retailers saw on average a 198% increase in return on ad spend for the five day online sale period in in contrast to earlier in November.

Facebook Ads Placed 1-3 Weeks Prior to Thanksgiving Generate Highest Lifetime ROI

A comparison of ads placed in October, November and December 2012, showed that Facebook ads placed 1-3 weeks before Thanksgiving attracted customers who delivered the highest ROI over time.

Nanigans’ Value-Driven Automation: New Link Page Post Ads Generate 2.5X Higher ROI, Advertisers Increase Spend 3.4X

Advertisers leveraging Nanigans’ value-driven automation were immediately able to take advantage of the benefits inherent in the new link Page post ad by recognizing early ROI improvements and allocating more budget accordingly.

Facebook Advertising Case Study: Rosetta Stone

Facebook is a transparent platform where Rosetta Stone connects with their millions of fans while also attracting new customers.

Nanigans’ Agency Partner Increases Client Base by 5X

To supercharge its growth, digital agency, Constellation CK, turned to Nanigans to expand and improve their offering for delivering Facebook marketing at scale.

Luxury Retailer Achieves 430% ROI on Facebook in 6 Days

It’s no secret that affluent consumers are flocking to Facebook in droves. Luxury marketers looking to reach this exclusive group are advertising in the Facebook News Feed to drive increased traffic to their stores.

Facebook Page Post Video Ads Drive Engagement

With an audience the size of three Superbowls (300 million people per day), Facebook’s video ads should be making their way into your advertising plans this year.

Facebook Lead Generation Campaigns Achieve 44% Same Day ROI

Nanigans recently conducted a study across multiple verticals to discover how effective Facebook is for driving leads and ROI.

How Fab.com Scaled Its Facebook Advertising to Europe & Achieved 10X Increase in Purchase Intent

The world’s design store, Fab.com, scaled its Facebook activity to Europe and achieved a 10-fold increase in people’s purchase intent by targeting potential customers with Custom Audiences.

App Climbs App Store Ranking from #253 to #5 in 10 Days

We recently worked with a mobile app developer in the ecommerce space that achieved significant scale on Facebook mobile, surpassing expectations in ad spend and impression volume while meeting cost and performance targets.

Unpublished Page Posts in News Feed Drive App Installs & ROI

Download our study with a leading gaming developer to better understand how Facebook unpublished Page post ads in News Feed compare to standard domain ads when driving app installs and ultimately revenues.

How Page Post Ads in News Feed Drive Direct Response and ROI

Download our Page post ads study and learn how to scale your Facebook campaign in News Feed today!

Facebook Interest Targeting Scales Delivery 3000%

Download our Facebook Interest Targeting Study and learn how targeting can make a difference between running a campaign that can deliver billions of impressions (that drive ROI) instead of just millions!

Retailer Achieves 348% ROI with Revenue Optimization

Download our case study to find out why optimizing for predictive lifetime value is critical when running a Facebook customer acquisition campaign.

News Feed Increases ROI of Facebook Exchange by 197%

Download Nanigans' latest study to better understand how page post link ads in the News Feed contribute to the success and ROI of remarketing campaigns on Facebook.

Pixeling Reduces Cost Per Purchase by 8x

Download our case study to find out why data sharing and pixeling are the most important contributing success factors to running a performance marketing campaign at scale.

Dynamic Creative Increases ROI of Facebook Exchange by 5x

Download our case study and learn more about how the Facebook remarketing efforts of a large online retailer led to a 5x increase in ROI.

Facebook Mobile Advertising Delivers 52% Higher ROI Than Mobile Ad Networks

Download our case study and learn how Nanigans' platform delivered a 51.7% increase in ROI over other mobile ad networks.