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Case Studies

How a Leading eCommerce Retailer Scaled From $4K to $20K on Mobile – in 3 Days

Find out the winning strategy behind how a leading eCommerce company scaled its mobile app install ad campaign from $4,000 to $20,000 a day in just three days, all while keeping performance in line with established goals.

Why Advertisers Can’t Leverage FBX without Native Facebook Ads API Buys

Nanigans conducted a study of over $1.2 million in sales revenue from an ecommerce giant to understand the interplay between the Facebook Ads API and FBX.

Cyber Monday Same-Day ROI Up 377% on Facebook

In reviewing 2013 data, online retailers saw on average a 198% increase in return on ad spend for the five day online sale period in in contrast to earlier in November.

Facebook Ads Placed 1-3 Weeks Prior to Thanksgiving Generate Highest Lifetime ROI

A comparison of ads placed in October, November and December 2012, showed that Facebook ads placed 1-3 weeks before Thanksgiving attracted customers who delivered the highest ROI over time.

Nanigans’ Value-Driven Automation: New Link Page Post Ads Generate 2.5X Higher ROI, Advertisers Increase Spend 3.4X

Advertisers leveraging Nanigans’ value-driven automation were immediately able to take advantage of the benefits inherent in the new link Page post ad by recognizing early ROI improvements and allocating more budget accordingly.

Facebook Advertising Case Study: Rosetta Stone

Facebook is a transparent platform where Rosetta Stone connects with their millions of fans while also attracting new customers.

Nanigans’ Agency Partner Increases Client Base by 5X

To supercharge its growth, digital agency, Constellation CK, turned to Nanigans to expand and improve their offering for delivering Facebook marketing at scale.

Luxury Retailer Achieves 430% ROI on Facebook in 6 Days

It’s no secret that affluent consumers are flocking to Facebook in droves. Luxury marketers looking to reach this exclusive group are advertising in the Facebook News Feed to drive increased traffic to their stores.

Facebook Page Post Video Ads Drive Engagement

With an audience the size of three Superbowls (300 million people per day), Facebook’s video ads should be making their way into your advertising plans this year.

Facebook Lead Generation Campaigns Achieve 44% Same Day ROI

Nanigans recently conducted a study across multiple verticals to discover how effective Facebook is for driving leads and ROI.

How Fab.com Scaled Its Facebook Advertising to Europe & Achieved 10X Increase in Purchase Intent

The world’s design store, Fab.com, scaled its Facebook activity to Europe and achieved a 10-fold increase in people’s purchase intent by targeting potential customers with Custom Audiences.

App Climbs App Store Ranking from #253 to #5 in 10 Days

We recently worked with a mobile app developer in the ecommerce space that achieved significant scale on Facebook mobile, surpassing expectations in ad spend and impression volume while meeting cost and performance targets.

Unpublished Page Posts in News Feed Drive App Installs & ROI

Download our study with a leading gaming developer to better understand how Facebook unpublished Page post ads in News Feed compare to standard domain ads when driving app installs and ultimately revenues.

How Page Post Ads in News Feed Drive Direct Response and ROI

Download our Page post ads study and learn how to scale your Facebook campaign in News Feed today!

Facebook Interest Targeting Scales Delivery 3000%

Download our Facebook Interest Targeting Study and learn how targeting can make a difference between running a campaign that can deliver billions of impressions (that drive ROI) instead of just millions!

Retailer Achieves 348% ROI with Revenue Optimization

Download our case study to find out why optimizing for predictive lifetime value is critical when running a Facebook customer acquisition campaign.

News Feed Increases ROI of Facebook Exchange by 197%

Download Nanigans' latest study to better understand how page post link ads in the News Feed contribute to the success and ROI of remarketing campaigns on Facebook.

Pixeling Reduces Cost Per Purchase by 8x

Download our case study to find out why data sharing and pixeling are the most important contributing success factors to running a performance marketing campaign at scale.

Dynamic Creative Increases ROI of Facebook Exchange by 5x

Download our case study and learn more about how the Facebook remarketing efforts of a large online retailer led to a 5x increase in ROI.

Facebook Mobile Advertising Delivers 52% Higher ROI Than Mobile Ad Networks

Download our case study and learn how Nanigans' platform delivered a 51.7% increase in ROI over other mobile ad networks.