When its competitors scaled back Facebook advertising during the holidays, PlayQ stepped up its game. Learn how data-driven testing, creative ingenuity, and Nanigans' mobile optimization led PlayQ to achieve impressive revenue growth at scale.
As mobile commerce explodes in China, retailers are finding that growing their mobile app user base is critical to driving higher revenues. Learn how one ecommerce giant used Nanigans' powerful in-app tracking to optimize Facebook ad campaigns at scale.
Instagram is proving to be a highly effective advertising channel for marketers looking to increase revenue on mobile. Find out how a commerce giant and a growing flash sale retailer increased purchase rates and return on ad spend on Instagram.
From Mail Order to Mobile: How a Traditional Catalog Retailer Keeps Attracting Shoppers in the Digital Age
Shoppers are more mobile than ever, and retailers are challenged to reach customers on the go. Learn how one catalog retailer retooled its strategy for the digital age, driving more mobile purchases and higher engagement with Facebook dynamic product ads.
Facebook’s carousel ads give performance marketers an interactive canvas to test creative strategies for improving ROI. Learn how companies using Nanigans for retail, game, and lead generation advertising are achieving higher returns on their ad spend.
For rapidly expanding ecommerce businesses, investing in more powerful marketing tools is the key to meeting aggressive revenue goals. Learn how Sole Society's in-house advertising team achieved a 20% decrease in Facebook ad CPAs while dramatically improving campaign workflow efficiency.
For mobile game developers, high click-through and conversion rates are the key to achieving a low cost per install and strong return on ad spend—and creative plays an important role. Learn how Pocket Gems measured, iterated, tested, and scaled return on ad spend for its popular game, Episode.
Video ads on Facebook can be one of the most engaging ways to capture user attention and grow your mobile game’s install base at scale. Learn the how Kabam’s in-house team of advertising superheroes achieved unprecedented ROI with Nanigans.
The competition for mobile installs is fierce. Learn how European game developer InnoGames is leveraging advertising automation software to achieve its customer acquisition goals across new and legacy titles.
Smart advertising strategy is essential for driving ROI at every stage of a mobile game's life cycle. Learn the how Scopely's in-house marketing team uses Nanigans software to run some of the most effective Facebook advertising in the game.
To reach new customers over the busy holiday shopping season, leading online lingerie retailer Adore Me used Nanigans software to manage Facebook ad campaigns at an unprecedented scale. Learn the strategy that enabled Adore Me to achieve record-breaking success in just 5 days.
Playdemic, one of Europe’s leading mobile games companies, made the strategic decision to manage user acquisition Facebook advertising in-house using Nanigans to optimize for lifetime value. The result? Sustainable performance and unprecedented scale.
When it's time to scale your performance marketing on Facebook, sophisticated advertising automation software is essential. Learn how one ecommerce company moved from Power Editor to Nanigans and scaled campaigns 10X in the process.
More and more companies are leaving behind third party middlemen and realizing the benefits of managing digital advertising in-house. Find out how one ecommerce company made the switch for Facebook advertising and is seeing huge returns as a result.
Learn how leveraging Nanigans software in-house enabled a leading online retailer to exceed its performance marketing goals through Facebook advertising, using Website Custom Audiences and Lookalike Audiences to grow its customer base.
Learn how JackThreads found success when its in-house marketing team leveraged Nanigans Ad Engine to scale advertising ROI on Facebook, reducing their Cost per New User Signup by 17% over the first two months of in-house campaign management.
Find out how a Southeast Asian ecommerce company leveraged Nanigans Creative Tester to achieve an 819% yield value on their campaign, efficiently delivering their best ads to their best customers.
Learn how a leading ecommerce company leveraged Custom Metrics reporting in Nanigans' business intelligence tool to bid and budget more effectively during a large-scale mobile app install ad campaign on Facebook.
Blue Mango Interactive reviewed Nanigans Ad Engine, comparing our advertising automation platform to Facebook’s Power Editor. Find out how leveraging Nanigans drastically dropped CPAs month over month and delivered significant time savings in the process.
A leading eCommerce retailer leveraged Nanigans Ad Engine to capitalize on the valuable Facebook News Feed and Right Hand Side real estate. By pairing various creative combinations with strategic targeting and bidding, the retailer achieved a 73X return on ad spend.
By utilizing Nanigans Ad Engine, a leading eCommerce company drove more than 88,700 registrations in under a month and still maintained a positive ROI. Learn the secret to their customer acquisition success.
Find out the winning strategy behind how a leading ecommerce company scaled its mobile app install ad campaign from $4,000 to $20,000 a day in just three days, all while keeping performance in line with established goals.
Nanigans conducted a study of over $1.2 million in sales revenue from an ecommerce giant to understand the interplay between the Facebook Ads API and FBX.
In reviewing 2013 data, online retailers saw on average a 198% increase in return on ad spend for the five day online sale period in in contrast to earlier in November.
A comparison of ads placed in October, November and December 2012, showed that Facebook ads placed 1-3 weeks before Thanksgiving attracted customers who delivered the highest ROI over time.
Nanigans’ Value-Driven Automation: New Link Page Post Ads Generate 2.5X Higher ROI, Advertisers Increase Spend 3.4X
Advertisers leveraging Nanigans’ value-driven automation were immediately able to take advantage of the benefits inherent in the new link Page post ad by recognizing early ROI improvements and allocating more budget accordingly.
Facebook is a transparent platform where Rosetta Stone connects with their millions of fans while also attracting new customers.
To supercharge its growth, digital agency, Constellation CK, turned to Nanigans to expand and improve their offering for delivering Facebook marketing at scale.
It’s no secret that affluent consumers are flocking to Facebook in droves. Luxury marketers looking to reach this exclusive group are advertising in the Facebook News Feed to drive increased traffic to their stores.
With an audience the size of three Superbowls (300 million people per day), Facebook’s video ads should be making their way into your advertising plans this year.
Nanigans recently conducted a study across multiple verticals to discover how effective Facebook is for driving leads and ROI.
The world’s design store, Fab.com, scaled its Facebook activity to Europe and achieved a 10-fold increase in people’s purchase intent by targeting potential customers with Custom Audiences.
We recently worked with a mobile app developer in the ecommerce space that achieved significant scale on Facebook mobile, surpassing expectations in ad spend and impression volume while meeting cost and performance targets.
Download our study with a leading gaming developer to better understand how Facebook unpublished Page post ads in News Feed compare to standard domain ads when driving app installs and ultimately revenues.
Download our Page post ads study and learn how to scale your Facebook campaign in News Feed today!
Download our Facebook Interest Targeting Study and learn how targeting can make a difference between running a campaign that can deliver billions of impressions (that drive ROI) instead of just millions!
Download our case study to find out why optimizing for predictive lifetime value is critical when running a Facebook customer acquisition campaign.
Download Nanigans' latest study to better understand how page post link ads in the News Feed contribute to the success and ROI of remarketing campaigns on Facebook.
Download our case study to find out why data sharing and pixeling are the most important contributing success factors to running a performance marketing campaign at scale.
Download our case study and learn more about how the Facebook remarketing efforts of a large online retailer led to a 5x increase in ROI.
Download our case study and learn how Nanigans' platform delivered a 51.7% increase in ROI over other mobile ad networks.