Nanigans conducted a study of over $1.2 million in sales revenue from an ecommerce giant to understand the interplay between the Facebook Ads API and FBX.
In reviewing 2013 data, online retailers saw on average a 198% increase in return on ad spend for the five day online sale period in in contrast to earlier in November.
A comparison of ads placed in October, November and December 2012, showed that Facebook ads placed 1-3 weeks before Thanksgiving attracted customers who delivered the highest ROI over time.
Nanigans’ Value-Driven Automation: New Link Page Post Ads Generate 2.5X Higher ROI, Advertisers Increase Spend 3.4X
Advertisers leveraging Nanigans’ value-driven automation were immediately able to take advantage of the benefits inherent in the new link Page post ad by recognizing early ROI improvements and allocating more budget accordingly.
Facebook is a transparent platform where Rosetta Stone connects with their millions of fans while also attracting new customers.
To supercharge its growth, digital agency, Constellation CK, turned to Nanigans to expand and improve their offering for delivering Facebook marketing at scale.
It’s no secret that affluent consumers are flocking to Facebook in droves. Luxury marketers looking to reach this exclusive group are advertising in the Facebook News Feed to drive increased traffic to their stores.
With an audience the size of three Superbowls (300 million people per day), Facebook’s video ads should be making their way into your advertising plans this year.
Nanigans recently conducted a study across multiple verticals to discover how effective Facebook is for driving leads and ROI.
The world’s design store, Fab.com, scaled its Facebook activity to Europe and achieved a 10-fold increase in people’s purchase intent by targeting potential customers with Custom Audiences.
We recently worked with a mobile app developer in the ecommerce space that achieved significant scale on Facebook mobile, surpassing expectations in ad spend and impression volume while meeting cost and performance targets.
Download our study with a leading gaming developer to better understand how Facebook unpublished Page post ads in News Feed compare to standard domain ads when driving app installs and ultimately revenues.
Download our Page post ads study and learn how to scale your Facebook campaign in News Feed today!
Download our Facebook Interest Targeting Study and learn how targeting can make a difference between running a campaign that can deliver billions of impressions (that drive ROI) instead of just millions!
Download our case study to find out why optimizing for predictive lifetime value is critical when running a Facebook customer acquisition campaign.
Download Nanigans' latest study to better understand how page post link ads in the News Feed contribute to the success and ROI of remarketing campaigns on Facebook.
Download our case study to find out why data sharing and pixeling are the most important contributing success factors to running a performance marketing campaign at scale.
Download our case study and learn more about how the Facebook remarketing efforts of a large online retailer led to a 5x increase in ROI.
Download our case study and learn how Nanigans' platform delivered a 51.7% increase in ROI over other mobile ad networks.