Marketing to Moms & Millennials: A Back to School Guide

Online back to school sales are projected to exceed $50 billion in 2014. For ecommerce marketers, this eBook provides best practices for managing social media ad campaigns targeting millennials, moms, and other high-volume fall shoppers.

Getting Creative: The Secret to Facebook Advertising Success

Targeting and optimization are key, but the single most important element of a successful Facebook advertising campaign is great creative. This eBook explores strategies and approaches for effective ad creative and how this often overlooked consideration impacts performance.

What a Marketer Has to Do Every Five Minutes

Automation or manual? It's the performance marketer's dilemma. In this eBook we explore the pros and cons of automated vs. manual management of Facebook advertising campaigns at scale.

Insider’s Guide to Retargeting with Facebook Exchange

Facebook Exchange has grown to represent a significant portion of retargeting ad spend—it now accounts for around half of retargeted clicks on the web. This eBook explores how to make the most of FBX to meet ROI objectives at scale.

2014 Marketer’s Guide to Facebook Advertising

Offering support to CMOs and marketers, this eBook dives into the latest Facebook advertising trends and offers best practice advice to help guide you as you take advantage of the rapidly evolving Facebook advertising landscape.

Finding Profitable Customers with Predictive Lifetime Value

Don’t be left behind now that the next phase of social media advertising is upon us. Be in the know about how you can buy and optimize your ad spend for Predictive Lifetime Value on desktop and mobile.

How to Succeed with Facebook Holiday Advertising

Whether you are well underway with your holiday planning or you haven’t started yet, this eBook will make sure you kick off the holiday season right.

Mobile Advertising in a Multichannel World

With the roll out of 4G and the proliferation of devices and screens, it’s essential to understand how consumers are using their mobile devices for purchasing.

Insider’s Guide to Advertising in the Facebook News Feed

This eBook is our guide to advertising in the Facebook News Feed, where 1.1B+ people spend their time sharing the most important parts of their lives and staying connected to the brands they care about.

Evolution in Mobile Advertising

The world of mobile advertising has been completely turned on its head — all in an incredibly short period of time. How can you ensure you haven’t already been left behind? Be in the know about about the driving forces of change.

Introduction to Facebook Advertising

Facebook ads provide one of the most targeted advertising opportunities today. The social network knows the demographics, interests and social connections of more than 1 billion people who are active online.

5 Essential Tips for Managing Facebook Ad Campaigns at Scale

In this eBook, you’ll learn the fundamentals of running a campaign at scale, as well as what tools are available to make your life easier and your campaign successful