Direct response advertisers live and die by performance. This eBook has 50 quick tips and best practices--from creative and optimization to budgeting and landing pages--to move the needle in your next performance marketing ad campaign.
Mobile app install ad campaigns are crucial to the success of any new game launch. This eBook is your guide to successfully setting up and deploying a two-week, geotargeted, large-scale game launch using Facebook and mobile RTB advertising.
Nanigans powers today's most successful in-house marketing teams. This guide is offers an inside look at the technology enabling performance marketers worldwide to take control of their digital advertising and drive ROI at scale.
Mastering real-time bidding, especially mobile RTB, will give you and your company a competitive advantage in the years ahead. This white paper explains how taking RTB in-house will set direct response advertisers up for long-term success.
Online back to school sales are projected to exceed $50 billion in 2014. For ecommerce marketers, this eBook provides best practices for managing social media ad campaigns targeting millennials, moms, and other high-volume fall shoppers.
As more leading companies recognize the many benefits of bringing digital advertising in-house, this eBook offers practical insight and tips on how to set an in-house team up for performance marketing success.
When armed with best-in-class ad automation software, an individual in-house advertiser can achieve the scale, efficiencies, and performance beyond what’s possible through third-party teams. This eBook offers an introduction to the benefits of in-house advertising.
Targeting and optimization are key, but the single most important element of a successful Facebook advertising campaign is great creative. This eBook explores strategies and approaches for effective ad creative and how this often overlooked consideration impacts performance.
Automation or manual? It's the performance marketer's dilemma. In this eBook we explore the pros and cons of automated vs. manual management of Facebook advertising campaigns at scale.
Facebook Exchange has grown to represent a significant portion of retargeting ad spend—it now accounts for around half of retargeted clicks on the web. This eBook explores how to make the most of FBX to meet ROI objectives at scale.
Offering support to CMOs and marketers, this eBook dives into the latest Facebook advertising trends and offers best practice advice to help guide you as you take advantage of the rapidly evolving Facebook advertising landscape.
Don’t be left behind now that the next phase of social media advertising is upon us. Be in the know about how you can buy and optimize your ad spend for Predictive Lifetime Value on desktop and mobile.
Whether you are well underway with your holiday planning or you haven’t started yet, this eBook will make sure you kick off the holiday season right.
With the roll out of 4G and the proliferation of devices and screens, it’s essential to understand how consumers are using their mobile devices for purchasing.
This eBook is our guide to advertising in the Facebook News Feed, where 1.1B+ people spend their time sharing the most important parts of their lives and staying connected to the brands they care about.
The world of mobile advertising has been completely turned on its head — all in an incredibly short period of time. How can you ensure you haven’t already been left behind? Be in the know about about the driving forces of change.
Facebook ads provide one of the most targeted advertising opportunities today. The social network knows the demographics, interests and social connections of more than 1 billion people who are active online.
In this eBook, you’ll learn the fundamentals of running a campaign at scale, as well as what tools are available to make your life easier and your campaign successful