A Googol Ways to Target Your Audience (And It’s Not on Google)

We asked our Data Science team to estimate the targeting possibilities on Facebook. The answer is larger than we thought—Facebook offers not just more targeting opportunities than Google, but more than a Googol ways to reach your audience.

Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC

Many marketers face a dilemma in balancing the number of targetable customers in a country and cost goals when bidding for ad placement on Facebook. In this infographic we compare country reach to average CPCs across the globe.

Invest in Your Most Valuable Customers with Predictive Lifetime Value

If you are managing performance marketing campaigns at scale, take a look this infographic to discover how savvy marketers are leveraging predictive lifetime value to maximize their investment today.

Insider’s Guide to Facebook Advertising for Ecommerce

From on average how different Facebook ad types perform for ecommerce companies to gender differences from Facebook ad click to ultimate purchase on retailer sites, we hope you enjoy this data-packed infographic.

Insider’s Guide to Facebook Marketing – Hidden Gems of Targeting

What countries should you target when advertising on Facebook? We ranked 20 countries by their number of Facebook users, average CPCs and average CTRs in an infographic to help answer the question.