The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. This infographic provides mobile marketers with a baseline for ad performance to help them plan successful and effective Facebook mobile campaigns.
We asked our Data Science team to estimate the targeting possibilities on Facebook. The answer is larger than we thought—Facebook offers not just more targeting opportunities than Google, but more than a Googol ways to reach your audience.
From image sizes to character limits, you will find all of the details on Facebook’s latest ad format changes, all in one place. Quickly identify the differences between ad products and ensure your images and copy are optimized.
Many marketers face a dilemma in balancing the number of targetable customers in a country and cost goals when bidding for ad placement on Facebook. In this infographic we compare country reach to average CPCs across the globe.
If you are managing performance marketing campaigns at scale, take a look this infographic to discover how savvy marketers are leveraging predictive lifetime value to maximize their investment today.
From on average how different Facebook ad types perform for ecommerce companies to gender differences from Facebook ad click to ultimate purchase on retailer sites, we hope you enjoy this data-packed infographic.
What countries should you target when advertising on Facebook? We ranked 20 countries by their number of Facebook users, average CPCs and average CTRs in an infographic to help answer the question.