Tools & Infographics

Ultimate Marketer’s Guide to Bid Types for Facebook Advertising

See a visual explanation of Facebook’s distinct ad bid types (CPC, CPM, oCPM, and CPA), how they impact your ad’s effective reach, and tips to help you achieve your campaign ROI goals at scale.

5 Key Benefits of In-House Digital Advertising

This infographic explores the in-house advertising movement, highlighting five key benefits of this approach--from welcome cost savings to speed and performance gains that can significantly boost the bottom line.

Facebook Mobile Advertising Performance

The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. This infographic provides mobile marketers with a baseline for ad performance to help them plan successful and effective Facebook mobile campaigns.

A Googol Ways to Target Your Audience (And It’s Not on Google)

We asked our Data Science team to estimate the targeting possibilities on Facebook. The answer is larger than we thought—Facebook offers not just more targeting opportunities than Google, but more than a Googol ways to reach your audience.

Facebook Ad Types Cheat Sheet

Facebook is constantly updating the visual design of ads to improve user experience. Our newest Facebook infographic makes it easy to distinguish between the latest desktop and mobile ad products as well as recommended image and text creative specs for each ad type.

Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC

Many marketers face a dilemma in balancing the number of targetable customers in a country and cost goals when bidding for ad placement on Facebook. In this infographic we compare country reach to average CPCs across the globe.

Invest in Your Most Valuable Customers with Predictive Lifetime Value

If you are managing performance marketing campaigns at scale, take a look this infographic to discover how savvy marketers are leveraging predictive lifetime value to maximize their investment today.

Insider’s Guide to Facebook Advertising for Ecommerce

From on average how different Facebook ad types perform for ecommerce companies to gender differences from Facebook ad click to ultimate purchase on retailer sites, we hope you enjoy this data-packed infographic.

Insider’s Guide to Facebook Marketing – Hidden Gems of Targeting

What countries should you target when advertising on Facebook? We ranked 20 countries by their number of Facebook users, average CPCs and average CTRs in an infographic to help answer the question.