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Spending on Facebook Advertising Soared 83% YOY in Q1, Nanigans Report Shows

“Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online advertising software provider Nanigans.”

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Facebook Ads Facelift a Boon to Stock

“On CNBC’s ‘Fast Money,’ Peck said that he thinks the real reason the stock was up was a call SunTrust held with Nanigans, Facebook’s largest preferred partner, which explained that ‘it looks like the numbers are going to be better than people think.’”

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Facebook: Was March Strong or Weak? Unclear, but Susquehanna, SunTrust Upbeat

“Further, Nanigans is seeing continued strong demand heading into 2Q from its advertisers, setting up what the company thinks will be a robust year.”

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Facebook Goes Big with Right-Hand Rail Ad Redesign

“Ad rates reflect the demand, according to analysts. The rail costs about 20 cents every thousand impressions, and the mobile News Feed costs $5.72, according to new data from Facebook marketing platform Nanigans.”

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Facebook Overhauls and Limits Those Despised Right-Rail Ads

“Dan Slagan, SVP of Marketing at Nanigans, a marketing firm that resells Facebook ads, says he thinks advertisers will like the larger ad units, even if they’re more expensive. Slagan says the right-rail ads have been attractive because of their low prices.”

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