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Facebook Inc (FB) Stock Soars To New Highs As Analysts Prepare For Earnings

“Nanigans, maker of advertising automation software, said in its first-quarter Global Facebook Advertising Benchmark report that e-commerce advertisers in particular were eating up ad space on Facebook. The firm found that on average, e-commerce advertisers increased their spending on Facebook Inc (FB) ads by an average of 16% year over year, based on “a same-advertiser set of large-scale ecommerce companies.” E-commerce mobile ad spend grew 58% year over year, the firm added.”

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Facebook Ads Work for Online Retailers

“For Nanigans clients, the average return on their Facebook ad spend grew an average of 31% in the first quarter. Those strong results led retailers to boost their ad spending 16%.”

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How Brands and Agencies Are Fighting Back Against Facebook and Google’s Measurement Snafus

“Kochava, Nanigans and Adobe are each working to give advertisers a bit more data about their Facebook campaigns, such as examining how creative impacts attribution, according to one source.”

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Mapping the Mobile User Acquisition Stack

“Campaign Optimization: This layer includes the products that help companies automate and optimize their marketing campaigns: it includes PMDs (preferred marketing developers for Facebook advertising — software that helps to automate Facebook campaign bidding and management such as Nanigans, Smartly, Adquant, etc.), DSPs (demand-side platforms, which automate bidding on ad exchanges, such as Applift, Pocketmath, and Appnext), and DMPs (data management platforms, which assist developers in advertisement targeting, such as mParticle, Rocket Fuel, and Taptica). There is also an emerging marketplace for third-party data that will at some point in the future fit into this layer.”

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Event-oriented vs. Always-on: The Campaign Tactics that Work

“E-commerce-focused advertisers can be segmented into two categories based on their strategic goal — whether they’re focused on maximizing returns during specific periods (e.g., a chocolatier during Valentine’s Day, Easter or Mother’s Day) or looking to drive purchases at a more consistent rate throughout the year (e.g., an online furniture retailer).”

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