TechCrunch

Why Gaming Is Still a Great Bet for Investors
“As the digital market has matured, player acquisition, telemetry, cross-promotion and other marketing services have become widely available as independent specialist services that compete on price and quality of the service. Companies like Swrve (one of our portfolio companies at Initial Capital), Chartboost, HasOffers, Nanigans, Flurry and a host of competitors are evolving their services at a blistering speed, requiring only a small set of increasingly available talent at the developer end.”

Facebook Studio

Driving Off-Site Conversions with Page Post Link Ads
“Since these updates, Nanigans, a Facebook Strategic Preferred Marketing Developer, has seen Page post link ads in News Feed drive better performance their clients who are driving off-site conversions and sales. This is why we’re continuing to update the Page post link ad unit, and encouraging marketers to use it to meet their direct-response objectives.”

AllFacebook

Study: News Feed Page Post Ads Deliver 26X More ROI, 20X Greater CTR than Facebook Right-Hand-Side Ads
“Nanigans said advertisers in its study used its ROI-based bidding and optimization algorithms to include News Feed page post link and page post photo ads, as well as right-hand-side domain ads, in their campaigns. The company added that its results were based on some 150 million impressions across multiple verticals and included purchases made up to seven days after the ads ran.”

MediaPost

Facebook Upgrades Page Post Link Ads
“In connection with the announcement, Facebook ad partner Nanigans released findings showing Page post link ads delivered a 53% return on investment (ROI) compared to standard right-hand side ads, and Page post link and Page Post photo ads overall had 26 times higher ROI than right-side ads. The results were based on 150 million impressions across multiple verticals and included purchases made up to seven days after ads ran.”

WebProNews

Facebook Launches Improvements to Page Post Link Ads
“Over the past several months, aligned with updates to News Feed, we’ve enlarged images and the clickable area for Page post link ads on both desktop and mobile. These enhancements help advertisers better showcase their products and services. Since these updates, Nanigans, a Facebook Strategic Preferred Marketing Developer, has seen Page post link ads in News Feed drive better performance their clients who are driving off-site conversions and sales. This is why we’re continuing to update the Page post link ad unit, and encouraging marketers to use it to meet their direct-response objectives.”

AdExchanger

PMDs React to Facebook’s Streamlined Ad Formats
“The simplification and consistency in these latest updates will result in an easier onboarding process from a sales perspective as much as it will help streamline workflow management and the scaling of campaigns. The ad units may change, but our campaign methodology will remain consistent — our algorithms will remain rooted in predictive lifetime value and ROI.”

Forbes

In Drive to Simplify, Facebook Will Ditch Half Its Ad Formats
“That will be especially helpful for direct-response advertisers, says Dan Slagen, senior vice president of marketing for Facebook ad firm Nanigans, because it makes it easier for campaign managers who already must deal with a large variety of ad channels.”

MediaPost

Facebook to Eliminate Half of Ad Units
“Top Facebook ad partners, including Nanigans, SocialCode and Spruce Media, welcomed Facebook’s efforts to consolidate its ad options and improve the ad-buying process.”

Simply Zesty

Twitter Following Facebook’s Lead by Preparing Ad-Retargeting Exchange
“FBX has been quite successful, especially after moving them into the news feed. Recently, social ad firm Nanigans found that FBX ads in the news feed saw 48.4% lower cost-per-click, 197.3% higher return on investment and 17 ties higher clickthrough rate.”

BostInno

Nanigans Takes Top Prize at MITX Innovation Awards
“Over 50 finalists showed up to Monday night’s MITX Innovation Awards, along with a crowd of marketers, startup companies and investors. And from those 50, judges selected winners, along with a crowd favorite.

Social advertising platform Nanigans took home the top honor, selected by the judges for the Best of Show award.”

AdAge

Twitter Prepping Ad-Retargeting Exchange to Rival Facebook’s
“Last fall FBX partners said they were seeing higher conversion rates at lower acquisition costs than other exchanges, and earlier this month social-ad firm Nanigans said the FBX ads running in users’ desktop News Feeds (likely most comparable to Twitter’s potential product) return a 48.4% lower cost-per-click and 17 times higher clickthrough rate than the FBX ads running in the more easily overlooked right rail.”

FBPPC

4 Ways to Deal with Negative Facebook Comments
“Leave it to the Data: This is the trump card that is quite difficult to argue with as an advertiser: let the data do the talking. For instance, when I see stories showing ROI increases of 197% or ROI in 14 Days, well then as an advertiser, this is my indicator that users are not only clicking on ads, they’re having a positive experience with them all the way through to a sale.”

Hubspot

A Chat with a Marketer Who Has to Fight for His Budget
“Dan [Slagen]: Indeed I am! I recently moved over to Nanigans, which is the only advertising software focused on lifetime value-based performance marketing at scale. My day-to-day includes a few core concepts which consist of PR, content, co-marketing, lead gen, marketing partnerships, working across the sales, product, and customer success teams and anything else that comes up along the way.”

AllFacebook

Study: News Feed FBX Ads Increase ROI by 197 Percent
“Just how powerful is Facebook’s News Feed? One of the alpha testers of Facebook Exchange retargeted News Feed ads, Nanigans, said advertising on the site’s primary feature increased return on investment by 197 percent, compared with the right sidebar.”

Inside Facebook

Study: FBX Ads in News Feed Have Nearly 200% Better ROI than in Sidebar
“Now Nanigans has shared data from its recent alpha tests: an average 17.1 times higher CTRs and 51 percent lower CPCs for FBX in News Feed versus in sidebar. As mentioned, ROI was 197 percent higher as a result. These numbers come from more than 10 million ad impressions between April 18 and May 6 from retailers selling a variety of products, Nanigans says.”

The Rude Baguette

Nanigans Launches in Europe to Help Companies Scale up Their Facebook Advertising
“I [Josh Boogar] spoke with Will [Ashton] yesterday about the challenges that Nanigans will face and where the company sees interest in the European market. Nanigans’ US clients – Fab, Social Point, Vistaprint and Wooga, among others – will obviously be taking advantage of their new European presence, but the group also plans to focus where it has been strong in the past – Gaming and eCommerce.”

Businessweek

The Lesson of Facebook’s Mobile Turnaround
“For example, Mashable reported that Nanigans, a firm that buys Facebook ads on behalf of clients such asNordstrom (JWN)’s Hautelook and Zynga (ZNGA), saw click-through rates on Facebook sponsored stories that on average were 12 times higher on mobile, compared to desktop. Yet they were 45 percent less expensive.”

Adweek

Early Stats on How Facebook Exchange Ads Perform in News Feed
“In early tests, the performance [of FBX ads run in the desktop News Feed] is dwarfing [their traditional right-rail counterparts],” said Marc Grabowski, COO of social ad firm Nanigans, one of three companies to first test FBX News Feed ads.

Compared to FBX ads run in Facebook’s easily overlooked right-hand side, FBX ads run in the desktop News Feed saw 48.4 percent lower cost-per-click, 197.3 percent higher return on investment and 17 times higher clickthrough rates, Nanigans found in examining the handful of clients who have run FBX News Feed ads”

AdExchanger

FBX Gets More News Feed Inventory and Dynamic Creative Options
“The News Feed trial was initially open to just three of Facebook’s 17 FBX partners. Those early beta partners were MediaMath, TellApart, and Nanigans.”

Inside Facebook

Facebook Expands Test for News Feed Ads
“News Feed ads typically have much higher clickthrough rates than sidebar ads. Facebook had been testing this with a few demand side platforms (DSPs) Nanigans, Mediamath and Tellapart since late March and said the test was successful.”

AllFacebook

Facebook Expands Test for News Feed Ads
“Facebook noted that the initial test with Nanigans, MediaMath, and Tellapart went well enough that now additional businesses via qualified demand-side platforms can retarget ads on News Feed.”

Facebook Studio

Facebook Exchange in Desktop News Feed Moves into Beta
“After a successful alpha with Nanigans, Mediamath, and Tellapart, desktop Page Post Link Ads are moving into beta on Facebook Exchange (FBX)- a solution for direct response campaigns where the targeting, conversion objective and measurement are outside of Facebook.”

Mashable

Cost Per Like: A Subjective Valuation of Your Facebook Fans
“Marc Grabowski, COO of Facebook ad-buying firm Nanigans, says companies should go beyond calculating the average cost of a fan, because not all fans are equally valuable.”

Xconomy

Hate Facebook Ads? Nanigans Says Numbers Don’t Lie
“That’s allowed Nanigans to grow pretty quickly on very little private venture financing—it now has more than 100 employees in four offices, including a new location in London. Nanigans also has served more than 200 customers, and manages “nine figures in annual ad spend,” says Dan Slagen, the company’s senior vice president of marketing.”

Inside Facebook

Platform Industry Update: Salesforce Launches Social.com; Nanigans Raises $5.8M
“Facebook ads company Nanigans this week announced that it has secured $5.8 million in funding from a Series A.1 round led by Avalon Ventures. The company, one of Facebook’s sPMDs, focuses on optimizing campaigns for lifetime value through its Ad Engine product. Its largest clients are in the gaming and e-commerce space, which are also among the highest spending verticals on the social network.”

The Boston Herald

Mobile Ad Firm Nanigans Raises $5.8M
“With the latest round of funding, Nanigans will focus on three core growth areas — expanding its paid social offerings and ramping up mobile product offerings; vertical diversification; and hiring across the company’s product, engineering and customer success teams in North America and Europe, officials said.”

The Boston Globe

Nanigans, Hub Firm That Helps Companies Advertise on Social Media, Raises $5.8M
“Nanigans’ software not only helps corporate customers to figure out where to place ads on social and mobile, but it also measures and predicts the value those ads will result in — such as actual purchase revenue. Nanigans has a particular focus on ad campaigns designed for Facebook.”

AllFacebook

Facebook Strategic PMD Nanigans Closes $6M Round of Funding
“Facebook Strategic Preferred Marketing Developer Nanigans is getting bigger. The company announced recently that it has closed a $6 million round of funding to enhance its offerings on mobile, in growing verticals, and in other countries.”

MediaPost

Nanigans Raises $5.8 Million
“Facebook ad partner Nanigans on Tuesday announced closing $5.8 million new funding from Avalon Ventures in Cambridge, Mass. Nanigans said it would use the financing to build out its mobile offerings and expand operations.”

Fortune

Venture Capital Deals
“Nanigans Inc., a Boston-based provider of SaaS technology for predicting Facebook advertising performance, has raised $5.85 million in Series A-1 funding from return backer Avalon Ventures. The company previously raised $3 million.”

TechCrunch

Powerhouse Facebook Ad Platform Nanigans Raises $5.8M Series A.1 for Predictive Modeling R&D
“Nanigans has just raised a $5.85 million “Series A.1″ from Avalon Ventures to build SaaS technology that predicts which audiences earn advertisers more money. With revenue up 6x in 18 months, Nanigans hopes to keep up with Facebook’s progress by pouring its funding into R&D. It’s already discovered a surprising trick to supercharging ROI.”

BostInno

Nanigans Raises $5.8 Million for Predictive Ad Tech
“Nanigans has raised $5.8 million in new funding, according to the BBJ and TechCrunch, led by Avalon Ventures. The company is one of, if not the biggest Facebook ad tech company as measured by revenue, and the new funding will go towards a new predictive modeling tool.”

Boston Business Journal

Nanigans Raises $5.8M to Expand Facebook Ad Software
“Boston-based Facebook ad software firm Nanigans has raised $5.75 million in new equity funding, the company disclosed in an SEC filing. The funding was led by returning investor Avalon Ventures, a spokesperson said.”

Xconomy

Boston-Area Deals: Life Image, MC10, Gizmox, Nanigans, Verivo
“Boston-based Nanigans, which provides software to help companies run ads on Facebook, has raised about $5.8 million in additional financing, according to an SEC filing.”

AdAge

Five Tips for Better Ad-Tech Vendor Evaluation
“4. Watch out for shortcuts when tests are evaluated on costs per acquisition, said Marc Grabowski, chief operating officer at Nanigans. Prioritize vendors that deliver customers with the highest lifetime value to you vs. simply the cheapest customer to acquire.”

AdAge

That $10,000 Ad-Tech Bakeoff Might Not Be a Good Idea
“Once [vendors] win the business, they will need to make a profit and will have to change tactics to do so. This usually occurs in one of two ways, according to Marc Grabowski, chief operating officer at Facebook-ad firm Nanigans. The vendor will either reduce the number of “acquisitions” it wins for the marketer or it will target customers who are cheaper to reach but who do not have a high lifetime value to the marketer.”

Adweek

How Facebook’s Partner Categories Level the Playing Field–for Good
“What this will do is democratize ad targeting a bit more,” said Nanigans COO Marc Grabowski.”

AdExchanger

One Day, $1 Million Spent on Facebook
“Faced with the formidable task of acquiring 500K Facebook fans in a day on behalf of one client, Nanigans used every play in the book to extend reach. In a blog post dealing the effort, Director of Campaign Management Carly Rodgers says, “The campaign’s location parameters were extended so that it had active ads running in every country on the map.”

Forbes

The Secret to Acquiring Profitable Customers on Facebook
“If you have the cash, and the user data to make it worthwhile, Nanigans has created the calculator to help you get to 95% confidence and the experience to help you craft campaigns that pay.”

Business Insider

How Facebook Is Replacing Ad Agencies with Robots
“So Facebook media buying companies — like TBG Digital or Turn or Triggit or Nanigans — simply load up tens of thousands of product images into a database, and when a relevant user appears in Facebook an ad is generated, automatically, based on the characteristics of that user.”

FierceMobile

Facebook Expands Mobile App Install Ads to Specific Android, iOS Devices
“Nanigans, a preferred marketing developer, generated 92 percent ROI in less than two weeks for a mobile gaming client by bidding and optimizing for ROI.”

AllFacebook

Facebook Expands Mobile App Install Ad Options
“Nanigans, a Preferred Marketing Developer, generated 92 percent ROI in less than two weeks for a mobile gaming client by bidding and optimizing for ROI.”

BostInno

Announcing the Winners of 50 on Fire
“Nanigans is helping advertisers make sense of the Facebook platform and put their messages in front of the right audience. They’re growing like crazy and doing it right her in Boston!”

ClickZ

Facebook Pushes Third-Party Ads into Users’ News Feeds
“Facebook is working with demand-side platforms TellApart, MediaMath, and Nanigans as it starts to bring more outside ads to news feeds early on, but it plans to make the new format more broadly available to DSPs and advertisers over the coming weeks.”

PCMag

Facebook Exchange Ads Coming to News Feed
“To start, Facebook is working with a handful of demand-side platforms (DSPs) like TellApart, MediaMath, and Nanigans; the site will expand to more DSPs and advertisers in the coming weeks.”

CMS Wire

Facebook Gives Advertisers FBX Ad Targeting Based in News Feeds
“Demand side platforms including TellApart, MediaMath and Nanigans are currently participating in the alpha test, which will be expanded to other platforms and advertisers in the near future.”

The Motley Fool

Facebook Ads Coming to Desktop News Feeds
“For now, Facebook says it is conducting a “closed alpha” test with a small number of demand-side advertising platforms, including TellApart, MediaMath, and Nanigans.”

Marketing Land

Facebook Exchange Gains “Page Post” Ads, Puts Retargeting in News Feed
“Facebook is calling the rollout of this an “alpha test,” one that’s working with a small number of demand-side platforms, DSPs that include TellApart, MediaMath, and Nanigans.”

Slash Gear

Facebook Brings Ads Straight to Your News Feed
“There are only a small set of Demand Side Platforms (DSPs) that Facebook will be working with at first. They include TellApart, MediaMath, and Nanigans, however more DSPs and advertisers will get their chance to take a shot at the service in the near future.”

The Drum

Facebook Trials Exchange-Delivered Ads on News Feed to Boost Ad Targeting
“It is working with several demand side platforms (DSPs) on the alpha test, including MediaMath, Nanigans and Tellpart, before expanding the format to other DSPs and advertisers.”

Social News Daily

Facebook Exchange Ads Being Tested in News Feeds
“At this time Facebook is only testing the platform with advertisers who run campaigns through TellApart, MediaMath and Nanigans.”

AdExchanger

Facebook’s News Feed Ads: Now Real-Time Biddable
“An “alpha” test will initially be open to just three real-time bidding partners – MediaMath, TellApart, and Nanigans. In the coming weeks Facebook says it will expand to other DSPs and their ad customers.”

Forbes

For the First Time, Facebook Exchange Ads to Run in Your Desktop News Feed
“For now, Facebook is working with a small number of firms that place ads, called demand-side platforms, or DSPs: TellApart, MediaMath, and Nanigans.”

Adweek

Facebook Exchange Rolls into News Feed
“On Tuesday, Facebook announced that it has begun testing the roll-out of FBX to the News Feed. The company’s keeping the alpha test pretty small for now; it’s limiting it to the desktop News Feed and a portion of its existing FBX partners, including TellApart, MediaMath and Nanigans, although it plans to bring on more demand-side platforms in the coming weeks.”

TechCrunch

Facebook Expands FBX Retargeted Ads, Based on Your Online Browsing, from Sidebar to News Feed
“Facebook is only working with a handful of advertisers who work through three partners — TellApart, MediaMath, and Nanigans.”

Mashable

Facebook Testing Exchange Ads in the News Feed
“Facebook is only working with a handful of advertisers who work through three partners — TellApart, MediaMath, and Nanigans.”

AdAge

Facebook Cranks Up Ad Targeting in User News Feeds
“Behaviorally-targeted FBX ads had formerly only been available on the less conspicuous right-hand rail of Facebook pages, but now advertisers and agencies can buy ads that will show up in users’ news feeds via demand-side platforms. (Just three of FBX’s 15-plus partners — TellApart, MediaMath and Nanigans — have the capability as of today.)”

VentureBeat

Facebook Now Posting Retargeted Ads Right in the Middle of Your Beautiful New News Feed
“The initial test includes ads and participation from TellApart, MediaMath, and Nanigans.”

Inside Facebook

Facebook Exchange Ads Enter News Feed; Limited to Desktop and Select DSPs for Now
“The company will be working with a small group of demand side platforms (DSPs) including TellApart, MediaMath and Nanigans. It has also said it will begin making the ads available for more DSPs and advertisers in the coming weeks.”

All Facebook

Facebook Exchange Ads Being Tested on Desktop News Feed
“Facebook said it teamed up with “a small number” of demand-side platforms for the test, including TellApart, MediaMath, and Nanigans.”

Internet Retailer

Facebook Lets Marketers Retarget Shoppers in the News Feed
“Facebook is slowly rolling out the feature by only enabling a handful of retargeting firms, including TellApart, MediaMath and Nanigans, to place ads in the news feed and having the ads appear in only the news feeds of desktop users.”

MediaPost

Facebook Tests FBX Ads in News Feed
“For the test, Facebook is working with a trio of demand-side platforms already approved for FBX: MediaMath, Nanigans and TellApart.”

Mashable

Can Facebook Put Video Ads in News Feed Without Angering Users?
“However, the belief among marketers is that Facebook users may be able to tolerate various types of video promotions more now, thanks to the redesign. “It will scroll nicely and it will be a little less intrusive,” said Dan Slagen, SVP of marketing at Nanigans, of how video ads will look in the new News Feed.”

The Week

How Facebook’s Overhaul Helps Your Business–and Hurts It
“Indeed, the renewed focus on photo and video “reduces friction” for businesses, Dan Slagen, SVP of marketing at Nanigans, tells Mashable. “You are able to take one message and put it in the mind of a consumer and you are really able to drive that message home.”"

Mashable

What Facebook’s New News Feed Means for Marketers
“Beyond that, Facebook’s decision to streamline the News Feed design across desktop and mobile is also a boon to marketers. According to Dan Slagen, SVP of marketing at Nanigans, this move “reduces friction” for advertisers planning out campaigns for mobile and desktop by ensuring a similar experience on each. “You are able to take one message and put it in the mind of a consumer and you are really able to drive that message home,” he says.”

Business Insider

What Advertisers Are Plotting for the New Facebook News Feed
“Dan Slagen, svp/marketing, Nanigans: “We’re excited about consistency from mobile to desktop and we think it will generate a bit more time on-site (from users). Facebook has not released exactly how the new ad formats will work … a whole new wave of testing (will be needed). It will be the advertisers that nail the visuals, that nail the creative, who will see the best results, right?”

Direct Marketing News

Determining Facebook’s Face Value
“Consequently, Grabowski notes that solely using Facebook Exchange or solely using native Facebook audience targeting is a marketing faux pas. “There’s incredible value of capturing people via API and then remarketing to them with Facebook Exchange.”

TechCrunch

Facebook Confirms It Will Acquire Atlas Advertiser Suite from Microsoft to Close the Ad Spend Loop
“Those who shouldn’t fear include Facebook’s existing ads API partners like AdParlor, Optimal Kenshoo, Nanigans, Salesforce, and BLiNQ Media.”

BostInno

Nanigans Has Enabled 1 Billion Conversions on Its Ad Platform
“Nanigans, the Boston-based ad platform and likely the largest user of Facebook’s ad API, announced a huge milestone yesterday: it’s enabled 1 billion conversions via its platform.”

AllFacebook

Facebook Strategic Preferred Marketing Developer Nanigans Celebrates 1 Billion Conversions
“Through Nanigans’ return on investment-based Ad Engine platform, the company has been able to drive 1 billion conversions via Facebook marketing on desktop and mobile.”

VentureFizz

Nanigans Drives 1 Billion Conversion Events on Facebook; Hires HubSpot Alum as SVP of Marketing
“Today, the company is announcing a major milestone. Advertisers have driven more than 1 billion conversion events through their Ad Engine™ platform.”

Inside Facebook

Facebook Updates iOS SDK to Help Developers Track Conversions
“Third-party companies, such as Nanigans, offered their own solutions to help advertisers reach users with the most lifetime value.”

Inside Facebook

Case Study: FBX Ads Result in More Sales When Combined with Facebook Ads API
“E-commerce customers who were targeted with Facebook Exchange remarketing ads after first seeing a traditional Facebook ad generated 89 percent more in sales revenue than customers who entered the remarketing pool through non-Facebook channels, according to a study by Nanigans.”

AllFacebook

Facebook Shares Highlights of Performance Marketing Panel Discussion
“An independent study by Nanigans of almost 1 billion Facebook ad impressions found that photo page post ads in the news feed drove 14 percent higher return on investment and 48 percent lower costs per acquisition than domain ads on the right-hand side.”

AdExchanger

Ads API + FBX
“In a single-advertiser impact study, Nanigans analyzes $1.2 million in sales revenue from one mega-retailer and concludes Facebook Ads API and FBX ads work best when combined.”

Econsultancy

10 Interesting Digital Marketing Stats We’ve Seen This Week
“Facebook newsfeed ads are significantly more effective than those appearing in the sidebar, according to research from Nanigans.”

eMarketer

Facebook News Feed Ads Get Retailers High-Value Clicks
“While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%. ROI was also 14% greater for ads in the newsfeed, according to Nanigans. In addition, the cost per click in the newsfeed was less than one-third of Facebook domain ads.”

MediaPost

Nanigans Adds Real-Time Mobile Tools for Facebook Ads
“Nanigans said more than 20 developers are adopting its mobile ad solutions for Facebook including Fab.com, TinyCo and Wooga.”

Adweek

Finding Facebook’s Most Extravagant Mobile Users
“Nanigans tested the new lifetime value Facebook mobile ad targeting with just under 20 advertisers, including Fab, TinyCo and Wooga, Grabowski said. One of the advertisers in the pilot had seen a 49 percent return on ad spend within three days of launching a campaign, whereas on other mobile ad networks it took seven days to see that 49 percent return. After seven days using Nanigans’ Ad Engine, the advertiser saw a 78 percent return on spend.”

AdMonsters

This Week in Ad Ops: Social Data, Mobile Tracking and More
“Big moves are being made in data-driving advertising. Social ad firm Nanigans recently unveiled a new way to target Facebook audiences by tracking in-app spending, helping to create and cinch current Facebook targeting profiles. Nanigans latest capability effectively gives mobile advertisers the ability to refine mobile-app user targeting, allowing them to target and track proven lucrative users and audiences, helping to streamline ROI and conversion tracking.”

Inside Facebook

Nanigans Ad Engine Optimizes for Mobile App Users with Highest Lifetime Value
“Nanigans says it considers in-app purchase revenue to maximize the lifetime return on a developer’s ad spend, instead of simply maximizing installs or clicks. Then it uses predictive algorithms and automated bidding and ad management to focus on customers who will generate the most revenue for the best price.”

MediaPost

Nanigans Adds Mobile Tools for Facebook Ads
“When clients run app install ads on Facebook, they can now use Nanigans’ AdEngine platform to track in-app actions like purchases and items added to shopping carts to automate future ad buys targeting profitable customers. Until now, advertisers could only see the impact of their ad spend on app installs but not post-install activities.”

AllFacebook

Nanigans Launches ROI-Based Facebook Mobile Ad Platform
“So far, Fab.com, TinyCo, and Wooga have used Nanigans’ new mobile platform successfully. Nanigans noted that in one case, for a company that wanted to acquire customers who spent money within its mobile game, its new service delivered a 78 percent ROI in seven days, compared with 49 percent on other mobile ad networks. The game developer used mobile install ads within Facebook targeted at women over the age of 20.”

Business Insider

Facebook Is Building a Mobile E-Commerce Platform–and Advertisers Who’ve Seen It Love It
“Nanigans, a company that licenses adtech software for Facebook clients, also tested the app for an unnamed e-commerce company. Mobile app install ads moved that client into the top 5 downloaded apps on Facebook within 10 days of the campaign starting, the company said. The campaign cost $325,000 and delivered 32.5 million ad impressions.”

Inside Facebook

Study: Facebook Page Post Ads Generate 14% Higher ROI for Retail Sector than Marketplace Ads
“Page Post Ads in the Facebook News Feed generate 14 percent higher return on investment for companies in the retail sector compared to Marketplace ads in the sidebar, a study from Nanigans has found.”

Internet Retailer

Location Matters When It Comes to Facebook Ads
“Page post ads generate a 14% better return on investment than Facebook’s display ads, the report says. For that report, Nanigans attributed revenue generated from purchases made within three days of a consumer viewing an ad in its return-on-investment calculation.”

AdExchanger

Price Elasticity: Why Your CPA Is as Broke as a Joke
“CPA based bidding is one of the biggest farces in advertising. It assumes each customer generates the same value, when the reality is some purchase once and others purchase repeatedly. CPA based bidding incentivizes targeting lower quality customers who monetize once, versus those who deliver value over the long-term, encouraging opportunistic buying.”

MediaPost

Facebook Page Post Ads Outperform Standard Display
“How are page posts in the newsfeed working? A new study by Facebook ad partner Nanigans suggests the unit is outperforming the social network’s standard displays ads in the right column.”

AllFacebook

Nanigans: Facebook Page Post Ads More Effective Than Marketplace Ads
“Nanigans discovered that page post ads (located in the news feed) easily outperform marketplace ads, which are featured on the right side of the page. The company found that page post ads in the news feed have click-through rates that are 45 times higher and generate 14 percent better return on investment.”

MediaPost

5 Ways to Enhance Mobile Advertising
“As of Q2 2012, Facebook mobile ads were getting 13 times more clicks and earning nearly 11 times more than their desktop alternatives, based on studies from TBG Digital, AdParlor, Spruce Media, and Nanigans.”

Entrepreneur

What You Need to Know About Facebook Mobile Ads
“And click-through rates on Sponsored Stories have been, on average, 12 times higher on mobile devices than on desktops, according to Marc Grabowski, COO of Nanigans, a firm that buys Facebook ads for its clients.”

AdExchanger

Case Study: Facebook Drives Mobile Apps
“Nanigans shared some results from an e-commerce client that used Facebook’s “mobile app install ads” to drive extremely high volume over a short, 10-day campaign.”

Inside Facebook

Case Study: Facebook Mobile Install Ads Take App from No. 235 to No. 5 in App Store
“Facebook advertising company Nanigans ran a Facebook mobile campaign for an e-commerce app developer during the holidays, moving the app’s rank in the Apple Store from the mid-200s to the top 10 in its category, with the use of Facebook’s mobile app install ads.”

Inside Mobile Apps

Nanigans: Mobile App Climbs from No. 253 to No. 5 in the Apple App Store in 10 Days with Facebook Mobile App Install Ads
“As a result of Nanigans’ campaign, the ecommerce app acquired more than 24,300 new installs in 10 days, with some days reaching more than 4,500 installs.”

Boston Business Journal

Innovations to Watch: 20 Firms Whose Products Represent the New Face of Our High-tech Economy
“With a focus on serving e-commerce and gaming companies, Nanigans offers users Web software to place bids on Facebook ads, paired with technology that automatically boots winning ads and ditches losing ones.”

Boston Business Journal

13 Hot Boston Tech Firms I’m Watching in 2013
“Reasons to watch: Advertising on Facebook, particularly in mobile, continues to grow briskly; has grown to a staff of 80 since its launch in 2010 despite raising just $3.7 million in venture capital; plans to open its first international office, in London, in the first quarter of 2013.”

CMS Wire

Facebook Takes Lead in Mobile Display Ad Revenue
“A July 2012 study of 280 million ad impressions by Facebook Ads API partners TBG Digital, AdParlor, Nanigans and Spruce Media indicates ads placed on Facebook’s mobile news feed have a CTR (clickthrough rate) of 1.14 percent.”

Street Fight

What Kinds of Mobile Ads Are Most Effective?
“According to Nanigans, a Facebook ad network and developer partner, these [mobile] ads receive 12 times more click-throughs than desktop ones due to better profiling and ad targeting.”

Adweek

Mobile Apps Compete for Holiday Downloads
“Social ad firm Nanigans had tested the ad product early on and said in October that the mobile app install ads drove 13 to 17 times higher CTRs than Facebook desktop ads and garnered eight to 10 times the reach of mobile ad buys on other channels.”

Boston Business Journal

Nanigans Plots Global Expansion in 2013 Amid Growth in Facebook Ads
“Boston-based Facebook ad software firm Nanigans expects to open its first international office, in London, during the first quarter of 2013 … The company has grown to a staff of 80 since its launch in 2010, despite only raising $3.7 million in venture capital.”

Mobile Marketer

Mobile Ad Performance, Spend Get Boost from Holiday Rush
“Mobile advertising on social media is also getting a boost from the holidays, with Facebook mobile advertising campaigns run through Nanigans experiencing a 360 percent increase in click through rates on Thanksgiving day through Cyber Monday as compared to the same period during the prior week.”

TechCrunch

Facebook Gives New Mobile Page Ads More Color and Context to Make Every Pixel Count
“Facebook adtech developer Nanigans will be releasing data later today noting that the cost per click that advertisers paid Facebook over the Black Friday / Cyber Monday shopping weekend was up 25% compared to earlier in November, and ad rates are now twice as high as in 2010.”

MediaPost

Higher Click Rate on Facebook Holiday Ads
“In one case study, Nanigans looked at the Facebook campaign of large B2C company, comparing the ROI of their ad spend from Black Friday to Cyber Monday to performance during the same period the previous week. … Nanigans found 28% higher ROI in 2012 for the 5-day period, with the difference especially pronounced on Cyber Monday, with ROI up 54%.”

The Boston Globe

Facebook Advertising Startup Nanigans Finds Room to Grow on State Street
“Nanigans, which offers a web-based service that helps advertisers get the most value from the money they spend on [Facebook]. And next week, the startup is moving into new space at 60 State Street that will enable it to grow from 75 employees at present to almost 200.”

Mashable

Facebook Mobile Ads: What’s Working so Far
“Why are mobile users clicking more? Grabowski believes it’s because mobile ads have less to compete with … Ads appear only where users’ attentions are most fixed: the News Feed. The reason they’re performing better than mobile ads generally is because they are better targeted.”

Inside Facebook

Facebook Exchange: What It Is and Who to Work with to Get Started
“[Nanigans' Distinguishing Features]: (1) Combine Ads API buys with FBX. (2) Control frequency of users reached across both as well as the appropriate amount to bid on each. (3) Expertise in best practices and tools unique to Facebook in areas such as creative, bidding, optimization and the lifetime value of customers acquired.”

TechCrunch

The 5 Big New Ways Facebook Laid the Groundwork for Making Money During Q3 2012
“Meanwhile Nanigans saw CTR exceed 3% in some [Sponsored Results] campaigns, and found the ads could cost less than standard ads.”

AdMonsters

The Technology Behind Social Advertising: Q&A with Marc Grabowski, COO of Nanigans
“By predicting the value various Facebook users will generate for a business over time, [Nanigans'] technology is able to spend advertiser dollars most efficiently to reach lifetime value goals and maximize lifetime ROI.”

Forbes

Facebook’s Mobile App Install Ads Get Moving
“A select subset of Preferred Marketing Developers (PMDs) has been testing mobile app install ads and saw similarly positive results. For example, Nanigans’ clients efficiently achieved 8-10x the reach compared to other mobile ad buys.”

TechCrunch

Facebook Wants to Dominate Paid Discovery by Now Letting Any Developer Buy Mobile App Install Ads
“Facebook’s ads also brought in more engaged users. Ads tech startup Nanigans clients attained 8-10X more reach than traditional mobile ad buys when it purchased Facebook mobile app install ads.”

Adweek

Facebook Expands Mobile App Ads Offering
“Nanigans’ mobile app ads averaged $0.18-$0.60 cost-per-click rates with at times 3 percent or higher clickthrough rates.
The mobile app ads also outperformed desktop ads Nanigans has run on Facebook, resulting in 13 to 17 times higher CTRs.”

AdExchanger

Facebook Goes Wide with Mobile Ads for App Developers
“Nanigans is seeing mobile app install ad campaigns with average CPCs ranging from $0.18 – $0.60. In some instances, Nanigans has seen CTRs on mobile app install ads that exceed 3%… For game apps, Nanigans is seeing mobile app install ads generate 20% higher CTRs and 22% higher CPCs than achieved with mobile Sponsored Stories.”

MediaPost

Facebook Opens up App Install Ads
“Some of Facebook’s Preferred Marketing Developers that have been testing the ads have seen similar results. Clients of Nanigans, for example, achieved 8 to 10 times the reach compared to other mobile ad buys.”

Inside Facebook

Facebook Mobile App Install Ads Available to All iOS, Android Developers
“Nanigans saw 8-10x reach compared to other mobile ad buys it has done for clients. It says average CPCs range from $0.18 to $0.60, and in some instances, CTRs have been higher than 3 percent.”

Inside Facebook

Travel Company Sees $25 in bookings for Every $1 spent using Facebook Custom Audience Targeting
“Nanigans helped a gaming company achieve more than 5X return on ad spend with Custom Audiences compared to ads that target users by interest.”

TechCrunch

First Results Are in: Facebook’s New Custom Audience CRM Ads Increase Conversions and Lower Costs
“Ric Calvillo, CEO of Facebook ad specialist Nanigans, tells me, “Custom Audiences can dramatically increase return on ad spend. We have seen campaigns in which Custom Audiences have delivered over 5X return on ad spend as compared to standard interest targeting.”

Inside Facebook

Sponsored Results Offer High CTR, Low CPC and Favorable Conversions, Upcast Says
“Nanigans reported that Sponsored Results have also been effective in driving app installs, with 14 percent higher install rates than marketplace ads.”

TechCrunch

Facebook Mobile News Feed Ads Are Popular and the Best Way to Buy Fans, Ad Tech CEOs Confirm
“Ric Cavillo, CEO of another Facebook ads powerhouse Nanigans is seeing big interest in Facebook mobile ads, ‘For campaigns where Facebook mobile ads make sense, the majority of our customers are already leveraging or plan to leverage mobile ads.’”

Inside Facebook

Facebook Adds New Class of ‘Strategic’ Partners in PMD Program
“These partners, called sPMDs for short, will get access to Facebook alpha and beta products, as well as more support from Facebook’s business, product and engineering teams. Nanigans, for instance, now supports the Facebook Exchange and Sponsored Results ads.”

TechCrunch

Facebook Points Brands to 12 Top B2Bs Awarded “Strategic” Preferred Marketing Developer Distinction
“The sPMD could also become a list of companies that might get acquired by big companies trying to break into social marketing, the way Salesforce did by buying Buddy Media. GraphEffect and Nanigans are two I think have high chances.”

MediaPost

Facebook Names 12 ‘Strategic’ Ad Partners
“Each Strategic PMD earned the distinction through a rigorous selection process that among other considerations, is based on shared values, strategic alignment, and growth potential with Facebook.”

Adweek

Facebook Establishes Elite Partner List
“By whittling the 311 companies awarded PMD badges into 12 with sPMD badges, the elite program’s members should receive a profile boost in marketers’ minds since these companies will have a closer connection—and carry more clout—with Facebook.”

BostInno

Facebook Taps Nanigans for Exclusive Preferred Marketing Developer Program
“Nanigans is one of Boston’s fastest growing startups, has about 70 employees in three offices (Boston, NYC & San Fran) and recently poached a 10 year Yahoo veteran.”

AllFacebook

Facebook Introduces Strategic Preferred Marketing Developer Tier
“Nanigans is also a partner in real-time-bidding ad-purchase platform Facebook Exchange, as well as a Facebook ads application-programming interface partner.”

CNBC

Nanigans to Monetize Facebook Ads
“One of the big questions, of course, surrounding [Facebook] is their plan for ad monetization. Nanigans has placed its future on the results it can drive through the Facebook ad platform.”

AdExchanger

Partners Share Results as Facebook Exchange Exits Beta
“One of only two FBX partners to already be certified with Facebook Ads API badge, Nanigans sees potential for granular creative. ‘A retailer could…deliver Facebook ads to people who have added products to their shopping carts with creative specific to those products.’”

AdMonsters

Nanigans Announces Support for Facebook Exchange
“Nanigans has been in the news again and again lately for scooping up prominent industry professionals, including a bevy of Harvard professors and Marc Grabowski, former Yahoo! ad sales exec.”

AllFacebook

Facebook Exchange Is Out of Beta
“CEO Ric Calvillo said of the official launch of FBX, ‘Having measured Facebook audience monetization and lifetime value for more than two years, including specifically for retargeting efforts, Nanigans has a deep understanding of how marketers can maximize the efficiency of their ad spend through Facebook Exchange.’”

MediaPost

Facebook Must Improve Site Search to Stay Competitive
“Better site search on Facebook should improve ROI for advertisers. Research from Nanigans suggests the search ads Facebook launched last week provides insight into improvements.”

TechCrunch

Party Like It’s 1990: Some CTRs on Facebook Sponsored Results Ads ‘Exceeding 3%’
“Nanigans, one of the Facebook performance-based marketers selling against the new unit, says that click-through rates on the ads so far have been about 23 times higher than regular Marketplace Ads … On top of that they appear to be driving more actions, with a 14% higher install rate compared to Marketplace Ads.”

AdExchanger

Nanigans: Facebook Search Ads Cost Less, Perform Better than Marketplace Ads
“Facebook’s new Sponsored Results search ads became official last week, and early data from Nanigans suggests they may hold a good deal of appeal for performance-driven marketers.”

Business Insider

First Look: Facebook’s Search Ads Vastly Outperform Display Ads
“Facebook’s new search ad product, ‘Sponsored Results,’ are much cheaper and much more effective than its regular ‘Marketplace’ ads, according to data from Nanigans, the Facebook media management company.”

MediaPost

Early Results Promising for Facebook’s Sponsored Results
“While it is early days, Facebook ads specialist Nanigans on Thursday released some initial results that bode well for the search ads. Compared to the Marketplace ads that run in the right column, Nanigans found that Sponsored Results delivered 23 times higher click-through rates (CTR) and 78% lower cost-per-click (CPC).”

AdExchanger

New Nanigans COO Marc Grabowski Discusses Social Future
“What I thought differentiated Nanigans from anyone else is their understanding of lifetime value ‑‑ how to interpret lifetime value for an advertiser and then find the right users to drive lifetime value for those advertisers.”

AllThingsD

Former Yahoo Ad Exec Takes COO Job at Nanigans
“Marc Grabowski — one of the first high-ranking sales execs to leave Yahoo after the arrival of new CEO Marissa Mayer — has taken a new job as COO of Nanigans, a Boston-based Facebook performance marketing company specializing in e-commerce and online gaming.”

TechCrunch

Facebook Ad Startup Nanigans Grabs Ex-Yahoo Exec Marc Grabowski as Its New COO
“Nanigans is more of an ad tech company, working in the still-emerging area of social media performance advertising, analysing and optimizing data about usage and viewers to drive installs, registrations, purchases and other engagement metrics.”

Adweek

Yahoo Defector Marc Grabowski Joins Facebook Developer Former Key Salesman Lands at Nanigans
“[Nanigans] offers software to help manage Facebook ad campaigns, servicing clients in gaming and retail niches.”

BostInnovation

Amidst Hight Growth, Nanigans Appoints Former Yahoo Exec Marc Grabowski as COO
“Marc Grabowski, a nearly 10 year veteran, and most recently VP Media Sales of North America left Yahoo earlier this summer and will now be joining the local powerhouse Facebook advertising company as COO.”

MediaPost

Facebook Updates Self-Serve Ad Tool
“Ric Calvillo, co-founder and CEO of Nanigans, which specializes in Facebook advertising, said the update to the self-serve ad system would help small and medium-sized businesses determine the right mix of Facebook Ad types to help them reach campaign goals.”

BostInnovation

Is Nanigans the Largest User of Facebook’s Ad API?
“It’s clear [Nanigans] is having some success in Facebook mobile advertising, and are taking advantage of Facebook’s Premium Ads.”

TechCrunch

Wildfire Only Sells Ads Through Its Partner Adaptly, so Will Google Buy Them Too?
“Today [Nanigans] revealed to me that it manages 9-figures of Facebook Ad spend annually and has been serving an average of over 2 billion impressions per day this last month.”

TechCrunch

Buddy Media, Nanigans, BLiNQ Build on Facebook’s New Ads APIs, Could Show Wall Street the Money
“Nanigans was quick to jump on the mobile ad targeting and conversions API, and this Wednesday integrated premium ad buying. The company has quietly grown to power 12,000 Facebook ad impressions per second and serve A-list clients like Fab.”

Business Insider

These Insider Graphics Show What’s Going Right—and Wrong—with Advertising E-Commerce on Facebook
“Nanigans—an ad provider that powers 12,000 Facebook ad impressions a second for companies including T-Mobile, Gilt Groupe, and Nordstrom’s Hautelook—has turned its data about companies on Facebook into graphics that explain what’s going on with advertising for e-commerce.”

AllFacebook

Facebook Ad Platform Nanigans Taps Harvard for Statistical Advisor
“Facebook advertising platform Nanigans turned to the alma mater of Facebook Co-Founder and CEO Mark Zuckerberg to bolster its advisory team, tapping Harvard University Assistant Professor of Statistics Edoardo M. Airoldi, director of the Harvard Laboratory for Applied Statistical Methodology, as a technical advisor.”

AdExchanger

CEO Calvillo Says Nanigans Unlocking Facebook Ads API with Demand-Side Platform Tech
“Describing itself as a Facebook Performance Advertising company, Nanigans has placed its future squarely on the results it can drive through the Facebook Ads API.”

Social Media Today

Attribution, Big Data & the Open Graph: 3 Driving Forces of Social Ad Innovation
“Going beyond the click to attribute downstream user actions such as purchases and word-of-mouth referrals to the initial paid ad will become a must for social advertisers in 2012.”

eMarketer

Facebook Advertising: Why the Marketplace Ad Platform Deserves a Second Look
“[Nanigans'] Facebook advertising software allows marketers to optimize ads for post-click activity, such as completing a form, adding something to an online shopping cart or making a purchase.”

Mobile Marketer

Facebook’s Mobile Strategy Comes Together with New Monetization Opportunities
“Nanigans, which serves ads on Facebook, recently announced its integration with the social network’s mobile platform, enabling marketers to deliver Sponsored Stories exclusively to Facebook mobile News Feeds.”

Inside Facebook

Early Tests Show Mobile Sponsored Stories Have Higher CTRs, Lower CPCs than Desktop
“Nanigans tells us that its mobile campaigns have an average 45 percent lower cost per click than those on desktop. In some cases, CPCs have been as low as $0.20.”

TechCrunch

They Work! Facebook Mobile Ads Are Clicked 13X More, Earn 11X More Money than Desktop Ads
“Nanigans, a top Ads API choice amongst gaming companies, says it’s seeing an average of 0.79% CTR for mobile Sponsored Stories, but with smart additional interest targeting layered on, CTRs range as high as 2%.”

All Facebook

Nanigans Enables Ad Engine Users to Target Facebook’s Mobile News Feed
“Nanigans customers using Ad Engine can now opt to deliver their sponsored stories only to mobile news feeds, only to desktop news feeds, or to both, while at the same time taking advantage of Nanigans’ ability to target devices based on demographics including gender, age, and location.”

Mobile Marketing Watch

Nanigans Debuts New Facebook Mobile Advertising Solution
“[Nanigans] already delivers over 1 billion Facebook Ad impressions that drive over 1.5 million performance events each and every day, so the company obviously knows what it’s doing in terms of reaching users and encouraging them to act.”

MediaPost

Facebook Mobile-Only Ads Click with Buyers, Users
“Dean said demand for mobile-only buys has been highest among mobile app and game developers, for whom his firm has already run multiple campaigns.”

Mass High Tech

Nanigans Hires Staff, Ups Headcount to 54
“Boston’s Nanigans, which aims to offer a more lucrative way for companies to place ads on Facebook, has seven new hires in recent weeks.”

MediaPost

Nanigans Adds Action Targeting on Facebook
“Its Ad Engine platform for performance-based advertising on Facebook can track ad spend through to purchases and revenue on or off of the site.”

AllFacebook

Study: Click-Through Rates 2.25 Times Higher on Facebook Ads with Open Graph Actions
“Saying its Ad Engine allows advertisers to track their ad spending on the social network and the resulting purchases and revenue, Nanigans added that action targeting can increase purchase rates by up to 150 percent.”

Inside Facebook

Vitrue Partners with 7 Ad Platforms to Create Loop between Paid and Owned Media
“Vitrue’s Media Partner Program includes Involved Media, Marin Software, Nanigans, Optimal, SocialCode, Spruce Media and Unified, all of whom work with the Facebook Ads API to manage and optimize campaigns at scale.”

TechCrunch

Facebook Revamps Preferred Marketing Developer Program to Make It Easier to Find “Real” Social Media Experts
“There’s now huge players in Page management and app creation like Buddy Media, Wildfire, Vitrue, and Involver, Ads API tool and service providers like TBG Digital, AdParlor, and Nanigans.”

Boston Business Journal

Nanigans Adds Advisor from Harvard, Kinvey Service Launches Publicly
“The startup, whose service offers what the company terms a more lucrative way for companies to place ads on Facebook, said Parkes now advises Nanigans’ engineering team on developing the company’s automated bidding algorithms.”

PR Wire

Hottest Boston Company Awardees Announced by Lead411
“In order to recognize the hottest technology companies in Boston and surrounding areas, Lead411 is proud to announce the release of the ‘Hottest Companies in Boston” awards for 2012.”

Hill Holliday

Project Beacon Partner: Nanigans
“Despite [Facebook's] unprecedented targeting opportunity that exists nowhere else on- or off-line, marketers continue to voice their unhappiness in measuring ROI on Facebook. This is where Nanigans comes in.”

Xconomy

How to Build a Business on Facebook: Brand Networks, Nanigans & More
“The two-year-old company has been growing fast and says it helped run more than 700 large-scale Facebook ad campaigns last year.”

Market Watch

Nanigans Partners with Advertising Agency Hill Holliday
“We find Nanigans’ transparency, strategic guidance and focus on ROI optimization extremely helpful as we seek to maximize the impact of our clients’ footprint on Facebook.”

ReadWriteWeb

Report: Facebook Ad Spending Grew 1600% in 2011
“Nanigans’ Ad Engine optimizes marketers’ Facebook ad spend to meet goals on Facebook, such as Likes, app installs, registrations, in-app actions, viral referrals and purchases.”

TechCrunch

Facebook’s Revenue Growth Strategy: Ad Targeting by In-App Behavior
“Third-party developers of Facebook Ads API platforms and services like Nanigans, TBG Digital, and AdParlor are trying to make it easier by creating pre-defined audience segments that advertisers can target.”

Boston Business Journal

5 Predictions for Boston Tech/Biotech/Cleantech in 2012
“Boston-based Nanigans says it’s been growing fast because it offers a more lucrative way for companies to place ads on Facebook, better than what Facebook itself offers.”

All Facebook

Infographic: Facebook Advertising Opportunities Across the Globe
“Facebook advertising developer Nanigans is thinking global, examining three key metrics in 20 countries to highlight where opportunities lie for advertising on the social network.”

Mass High Tech

Nanigans Expands with San Francisco Site
“With its focus on the Facebook Ads API, Nanigans will have a closer geographical tie to Palo Alto, Calif.-based Facebook.”

Xconomy

Nanigans Aims to Offer Up-to-Minute Insights for Facebook Ad Campaigns
“Nanigans is looking to take the human grunt work out of monitoring and optimizing Facebook ads.”

SmartBlog on Social Media

Can Facebook Lure the Big Fish?
“Facebook is arguably the most transformational media platform of our time,’ explained Ric Calvillo, CEO of Nanigans, a fully automated Facebook advertising solution built specifically for large-scale advertisers.”

Boston Globe

Tech Firms Hop on Facebook Wave
“Nanigans Inc., Calvillo’s fourth start-up, develops software that puts advertisements on Facebook, giving advertisers the ability to precisely market products and services to users.”

BostInnovation

Nanigans Serving Over 10K Facebook Ad Impressions Every Second
“Nanigans’ focus is on the true ROI of your Facebook campaign.”

Mass High Tech

While Zuckerberg Is in Town, Nanigans Touts Big Facebook Ad Numbers
“Boston ad delivery startup Nanigans Inc. delivered 80 billion ad impressions on the social giant in the third quarter alone.”

Business Insider

The Millions of Ad Spending on Facebook in Context
“Facebook’s US ad spending per user is tiny when you compare it to other big ad-reliant industries, as you can see in this chart from Nanigans.”

All Facebook

7 Ways to Play Facebook’s New Social Feedback Loop
“Facebook’s Ticker, Timeline, Open Graph and GraphRank create a feedback loop that drives social discovery, engagement and targeting opportunities.”

BostInnovation

Facebook’s f8 Keynote: What It Means for Developers and Marketers
“Facebook’s Ticker, Timeline, Open Graph and GraphRank create a feedback loop that drives social discovery, engagement, and targeting opportunities.”

VentureBeat

Nanigans Raises $3M for Facebook Ad Platform
“Nanigans’ ad tech finds the users on Facebook who are more likely to become customers.”

BostInnovation

Facebook Advertising: How to Maximize Your ROI
“The most efficient way to run a campaign will always be tracking actual purchases, tying those actions back to the ads that created them and bidding from there.”

Social Times

Nanigans Unveils “Pay-for-Performance” Advertising Service for Facebook
“Nanigans’ service will no doubt be welcomed by developers looking to monetize users on Facebook.”