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Facebook Inc (FB): Benchmark Numbers Suggest Solid Growth

“Marketing developer partner Nanigans recently released a study about cost per click growth on Facebook Inc. The firm said it sees global cost per click on the social network as rising 29% in the second quarter compared to 39% in the previous quarter.”

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Facebook: Ad Pricing Supports Q2 Expectations, Says Evercore

“Evercore Partners‘s Ken Sena today reiterated an Overweight rating on shares of Facebook (FB), and a $75 price target, writing that advertising software provider Nanigans has disclosed that ‘cost-per-click’ for ads on Facebook rose 29% in the second quarter, which he considers a good sign.”

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Why Analysts Think FB Still Has a Ways to Run

“Facebook’s average price of ads sold on a cost per 1,000 impressions (CPM) basis is at $1.95, an increase of 218 percent from a year ago and the cost per click (CPC) for both desktop and mobile ads is up 29 percent year over year, according to a report published Tuesday by Facebook’s ad partner Nanigans. Nanigans also reported that its clients saw a 146 percent increase in ad click rates from a year ago, meaning more people are clicking on displayed ads.”

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Nanigans Q2 Report: Facebook Ad CTR, Costs Growing

“According to Nanigans, though ad clickthrough rates have risen 47 percent from Q1 and 146 percent year over year, both the CPM and CPC are growing as well. The CPM of Facebook ads among Nanigans clients have grown 57 percent since last quarter and 218 percent year over year.”

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Facebook’s Importance as a UA Channel for Mobile Games Just Keeps Growing

“With around a third of all mobile game UA ad spending said to going through Facebook during 2013, perhaps we shouldn’t be surprised to see the trend continuing. And that’s exactly what the data from advertising automation software vendor Nanigans for Q2 2014 is showing. Indeed, if anything, it seems the trend is accelerating.”

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