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Governor Patrick Joins Entrepreneurs to Discuss How Tech Companies Can ‘Scale Up’

“’Scaling a technology company from a handful of employees to hundreds requires more than a founder’s vision; it requires an ecosystem of talent, collaboration and support across industry, academia and government,’ said Ric Calvillo, co-founder and CEO of Nanigans, a 4-year-old advertising automation software company headquartered in Boston that employs 175 people globally.”

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Infographic: Guide to Bid Types for Facebook Advertising

“Facebook bid type acronyms like CPM and CPC can seem a little unwieldy to novice marketers, but they are powerful once understood. Nanigans, a Facebook Strategic Preferred Marketing Developer, is trying to demystify the terminology. The company recently released an infographic showing the differences between CPM (cost per 1,000 impressions), CPC (cost per click), oCPM (optimized CPM) and CPA (cost per action).”

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Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

“Marketers need to get more clinical to fully realize the benefits of their investments in data and technology, says Harvard statistics professor Edo Airoldi, one of the developers of the Nanigans ad automation platform that allows companies to do their media buying in-house.”

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A New Creative Tool to Help Your Facebook Ads

“Nanigans and Allied APAC share a commitment to developing powerful tools and technologies for advertisers; we look forward to continuing to work together as we extend our ad automation software more broadly in Asia.”

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Facebook Unpublished Page Posts Up, Creepiness Factor Hopefully Down

“Nanigans found that Facebook advertisers’ shift to mobile wasn’t stopping. After mobile rose to claim the majority of Facebook advertising worldwide in Q1 2014, its share leapt nearly 5 percentage points the next quarter, from 51.4% to 56.3%.”

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