Press Items

How Much for That Facebook Fan?

“Boston ad software firm Nanigans, whose mostly e-commerce clients spend some $500 million a year on Facebook, tracks the cost for them to advertise to different markets. ‘There are two or three orders of magnitude difference in cost,’ says CEO Ric Calvillo. ‘You can either buy a million Malaysian users or a few thousand U.S. users.’”

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Why It’s Never Been Harder to be Seen on Social Networks (And What to Do About It: Hint, Buy Ads)

“That helps explain why the 42 retailers in Internet Retailer’s new 2015 Social Media 500 who shared their social media spending collectively increased their budgets 145.2% last year. That increased spending continued during the holiday season. During the five-day Thanksgiving weekend, for example, social media advertising firm Nanigans’ retail clients boosted their Facebook mobile ad budgets 132% compared to the same period a year earlier. There was an upside to that spending: Marketers’ Cyber Monday ads produced a 286% return on ad spend, Nanigans says.”

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Revenue Jump Reflects Facebook’s Mobile Mojo

“According to the Nanigans Q4 2014 Global Facebook Advertising Benchmark Report, global click-throughs for Facebook increased 197 percent year-over year. Nanigans makes multichannel advertising-automation software, and this data comes from customers using its platform for ads on desktop and mobile, but excluding Facebook Exchange.”

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Facebook Inc (FB) Earnings Preview: Big Things Expected

“The folks at Nanigans shared their fourth quarter Global Facebook Advertising Benchmark Report with ValueWalk this week. They report that engagement metrics on Facebook (NASDAQ:FB) continue to be strong, with click-through rates rising an astounding 197% year over year and 22% quarter over quarter.”

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Facebook is Trying to Change the Way Advertisers Look at Social

“Facebook is expanding its latest effort to attract advertisers: A better way to track how an ad on the site influences a customer’s purchase in the real world.”

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