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Mobile App Install Ads Score Big via Facebook Audience Network (Report)

“Nanigans, a Facebook Marketing Partner, said in a new study that its 30 highest-spending mobile app install advertisers spent 16 percent of their overall budgets on delivering ads to mobile apps and websites via Facebook Audience Network, resulting in a 26 percent rise in total app installs, with costs per install similar to those of native Facebook campaigns.”

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Instagram Grows As A Social Advertising Channel

“A Nanigans report analyzed consistent metrics from advertisers managing campaigns on both Instagram and Facebook over the same period of time.”

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Should Facebook Worry About People Sharing Less?

“’Facebook’s mission is to enable everyone to share everything with anyone,’ said Ben Tregoe, svp of business development at Nanigans, a Facebook marketing tech partner.”

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Growing Strongly, Video Ads Now Account for 35% of Game UA Spend on Facebook

“For all the discussion of new UA methods, the brutal fact is that Facebook continues to suck up the majority of mobile game marketing budgets.

After all, the social network has massive scale, great targeting and always improving tools.

That’s something highlighted in ad tech outfit Nanigans’ latest report on Facebook Advertising for Q1 2016.”

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Facebook Ads See Strong Engagement in India and Southeast Asia

“Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from advertising automation firm Nanigans, India and the countries of Southeast Asia delivered some of the strongest results.”

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