Press Items

The Top 10 Highest-Valued Private Tech Companies in Mass.

“With the help of Seattle-based venture capital research firm PitchBook Data Inc., we’ve compiled a list of the top 10 highest-valued private tech companies in the Bay State, as of the first quarter in 2015.”

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Social Media Ad Spending Soars

“In the first quarter marketers devoted the vast majority of their Facebook budgets to direct-response ads, according to a new report from social media advertising firm Nanigans. Facebook’s unpublished page post ads, which marketers can use to drive shoppers to their websites, accounted for 64% of the Facebook budgets for Nanigans’ clients, and mobile app install ads accounted for another 30% of their spending.”

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Facebook Ad CTR Up 17%, CPC Down 17% in Q1 [Nanigans Report]

“Nanigans’ customers had a 0.81% click-through rate in the first quarter, up 17% over Q4 of 2014 and 260% over this time last year. In the ecommerce vertical, CTR increased 12% QoQ and 281% YoY.”

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REPORT: Facebook Advertisers Warming Up to New Offerings

“Global click-through rates jumped 17 percent in the first quarter of 2015 compared with the fourth quarter of 2014, and CTRs soared 260 percent year-over-year, according to the latest research from Nanigans, a Facebook Marketing Partner.”

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Facebook Inc (FB) Earnings Preview: Data Points Look Good

“Ad automation software firm Nanigans reports that it found Facebook’s new ad products are being adopted by more and more marketers. The firm reports that spending on video ads rose 2.8 times sequentially, while spending on multi-product ads improved 5.2 times quarter over quarter.”

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