Press Items

Facebook Unpublished Page Posts Up, Creepiness Factor Hopefully Down

“Nanigans found that Facebook advertisers’ shift to mobile wasn’t stopping. After mobile rose to claim the majority of Facebook advertising worldwide in Q1 2014, its share leapt nearly 5 percentage points the next quarter, from 51.4% to 56.3%.”

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Mobile Is the Message for Facebook Q2 Earnings

“According to the Nanigans Global Facebook Advertising Benchmark Report for Q2 2014, CPMs on Facebook’s desktop and mobile channels increased through the second quarter of 2014 to $1.95, an increase of 57 percent from the previous quarter and 218 percent year-over-year.”

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Facebook Inc (FB): Benchmark Numbers Suggest Solid Growth

“Marketing developer partner Nanigans recently released a study about cost per click growth on Facebook Inc. The firm said it sees global cost per click on the social network as rising 29% in the second quarter compared to 39% in the previous quarter.”

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Facebook: Ad Pricing Supports Q2 Expectations, Says Evercore

“Evercore Partners‘s Ken Sena today reiterated an Overweight rating on shares of Facebook (FB), and a $75 price target, writing that advertising software provider Nanigans has disclosed that ‘cost-per-click’ for ads on Facebook rose 29% in the second quarter, which he considers a good sign.”

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Why Analysts Think FB Still Has a Ways to Run

“Facebook’s average price of ads sold on a cost per 1,000 impressions (CPM) basis is at $1.95, an increase of 218 percent from a year ago and the cost per click (CPC) for both desktop and mobile ads is up 29 percent year over year, according to a report published Tuesday by Facebook’s ad partner Nanigans. Nanigans also reported that its clients saw a 146 percent increase in ad click rates from a year ago, meaning more people are clicking on displayed ads.”

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