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Instagram’s Ad Business Is on a Rapid Trajectory

“Ad automation firm Nanigans said 54% of its customers were advertising on Instagram in April 2016, up from 31% in October 2015. Additionally, Nanigans said average monthly client ad spending on the service rose 29% between February 2016 and April 2016.”

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M.Gemi: A Step in the Right Direction

“Using campaign management, optimization, and reporting tools from Nanigans’ advertising automation software, M.Gemi developed a series of best practices for future campaigns. For instance, the company found that its best performing ads usually had text directly on the image, allowing these ads to stand out against typical Instagram content. For its ads targeted to men, however, the company found that less text-focused creative was most effective.”

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What Will Facebook’s Earnings Be Like? Look To Google

“Strength seems to be across both brand and Direct Response. Nanigans’ 20 highest-spending ecommerce and game advertisers (DR) showed a 249% average increase in quarterly ad budgets, with a 26% Y/Y jump in return on ad spend (ROAS).”

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3 Mind-Blowing Facebook Canvas Ads Marketers Need to See

“Facebook’s Canvas ads are unlike any other format available on social media. This interactive ad unit fills an entire smartphone or tablet screen, combining images, video and carousel to create a memorable and stunning visual experience on mobile.

And although Canvas ads are still a relatively new ad offering from Facebook, many businesses are already exploring ways to use them for various direct response objectives. We’ve rounded up three examples from brands who are dazzling viewers and driving clicks with Canvas ads.”

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Fueled by the Audience Network, Facebook Advertisers Saw Higher Q3 Spends & Returns

“A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return on Ad Spend (ROAS). In Q3 2016, the average increase in ad spend was +249 percent YoY, while the average ROAS was also up 26 percent from 2015.”

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