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What Role Does Facebook Play in Holiday Shopping?

“Nanigans, advertising automation software, looked into its user data and found that when it compared clickthrough rates (CTRs) on Facebook ads for ecommerce sites from the Monday before Thanksgiving and Black Friday, desktop CTRs jumped 36% on Black Friday. But CTRs on Facebook ads for ecommerce sites spiked most dramatically on Thanksgiving Day, up 66% when compared with the Monday before Thanksgiving.”

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Facebook Says Redesigned Right-Rail Ads Are Performing Better

“Right-rail ads are also much cheaper than News Feed ads, which according to Facebook ad tech partner Nanigans cost an average of $5.62 per 1,000 impressions. Right-rail ads have an average CPM of 10 to 20 times lower.”

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How Digital Channels Performed During the Holiday Rush

“Retailers using Nanigans to buy Facebook ads experienced a 36% increase in click-through rates on Black Friday vs. earlier that week, according to Nanigans.”

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Facebook, Google, And Twitter’s War For App Install Ads

“Sophisticated retargeting by adtech startups like URX and Nanigans will help developers pull dormant existing users back into apps, or trigger whales to make purchases. These ads could remind people to check out the new clothing line in a fashion app, buy access to extra game levels, or check out must-see content that could rope them back into a social network.”

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Facebook SPMD Nanigans Announces Partnership with Mobile Ad Exchange MoPub

“In-application mobile ad inventory exchange MoPub can now offer access to advertising-automation software from social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, following the announcement Tuesday of a partnership between the two companies.”

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