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Facebook Ad Dollars Continue Move to Mobile

“According to data from Nanigans, advertisers continued to shift their dollars from PCs to mobile devices last quarter. In Q3 2014, mobile accounted for 62.0% of Facebook ads served on the source’s platform worldwide, compared with 38.0% for desktop.”

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Gaming Advertisers Aren’t Playing Around on Facebook – CPMs Are Up More Than 500%

“The gaming/Facebook love affair is showing no signs of cooling off. CPMs among gaming advertisers on Facebook were up 548% year over year in Q3 2014, according to Facebook ad partner Nanigans in its most recent benchmark report. To put that into perspective, e-commerce advertisers saw a 255% year-over-year increase in CPMs.”

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Will Ashton, Managing Director EMEA at Nanigans – Shares Insights

“In 2014, Nanigans further expanded our London office and launched new offices in Singapore and Sydney, bringing our total number of offices from four to six. We also nearly doubled the volume of ad spend managed through our software this year, with $500M in annualized ad spend managed by ecommerce, gaming, and other Internet companies. This growth has been achieved on only $9M in venture capital since the company’s inception in 2010.”

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What to Expect From Facebook’s Earnings

“Earlier this month, Nanigans, one of Facebook’s preferred marketing developers, released the results of its latest advertising benchmark report on Facebook, which suggested increases in advertising click-through rates for the company during the third quarter. ‘We think this bodes well for overall advertising revenue growth on the Facebook platform [during the third quarter] and we believe creates potential for upside in revenue.’”

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Facebook and the Fed — 5 Things to Watch for This Week

“Facebook’s earnings follow on Tuesday. The company’s ad numbers are expected to be strong as advertisers look to cash in on Facebook’s over 1.3 billion monthly active users and improving global click-through rates, which grew 195% year-over-year last quarter, according to a Nanigans report.”

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