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Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

“Marketers need to get more clinical to fully realize the benefits of their investments in data and technology, says Harvard statistics professor Edo Airoldi, one of the developers of the Nanigans ad automation platform that allows companies to do their media buying in-house. ”

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A New Creative Tool to Help Your Facebook Ads

“Nanigans and Allied APAC share a commitment to developing powerful tools and technologies for advertisers; we look forward to continuing to work together as we extend our ad automation software more broadly in Asia.”

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Facebook Unpublished Page Posts Up, Creepiness Factor Hopefully Down

“Nanigans found that Facebook advertisers’ shift to mobile wasn’t stopping. After mobile rose to claim the majority of Facebook advertising worldwide in Q1 2014, its share leapt nearly 5 percentage points the next quarter, from 51.4% to 56.3%.”

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Mobile Is the Message for Facebook Q2 Earnings

“According to the Nanigans Global Facebook Advertising Benchmark Report for Q2 2014, CPMs on Facebook’s desktop and mobile channels increased through the second quarter of 2014 to $1.95, an increase of 57 percent from the previous quarter and 218 percent year-over-year.”

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Facebook Inc (FB): Benchmark Numbers Suggest Solid Growth

“Marketing developer partner Nanigans recently released a study about cost per click growth on Facebook Inc. The firm said it sees global cost per click on the social network as rising 29% in the second quarter compared to 39% in the previous quarter.”

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