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A Look Back at the Stats Behind the 2016 Facebook Holiday Advertising Season

A Look Back at the Stats Behind the 2016 Facebook Holiday Advertising Season

“From October through December 2016, e-commerce advertisers on Facebook conducted their annual tradition of clamoring for holiday season shoppers. While different brands have varying methods for determining which users to target, the aggregate results pointed to mobile and dynamic ads being big hits. Overall, advertising costs expectedly rose from non-holiday levels thanks to increased competition.”

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