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Facebook: Ad Pricing Supports Q2 Expectations, Says Evercore

Facebook: Ad Pricing Supports Q2 Expectations, Says Evercore

“Evercore Partners‘s Ken Sena today reiterated an Overweight rating on shares of Facebook (FB), and a $75 price target, writing that advertising software provider Nanigans has disclosed that ‘cost-per-click’ for ads on Facebook rose 29% in the second quarter, which he considers a good sign.”

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