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Facebook’s Ad Business Is Doing Great, But Teen Engagement Is Becoming a Problem

Facebook’s Ad Business Is Doing Great, But Teen Engagement Is Becoming a Problem

“According to Marc Grabowski, chief operating officer of the social-ads company Nanigans, 79% of the Facebook spend managed by his firm in the third quarter was invested in news feed. (The figure is especially significant when you consider that a large portion of Nanigans clients are in direct-response-oriented categories like e-commerce, online gaming and travel.)”

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