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Facebook’s Importance as a UA Channel for Mobile Games Just Keeps Growing

Facebook’s Importance as a UA Channel for Mobile Games Just Keeps Growing

“With around a third of all mobile game UA ad spending said to going through Facebook during 2013, perhaps we shouldn’t be surprised to see the trend continuing. And that’s exactly what the data from advertising automation software vendor Nanigans for Q2 2014 is showing. Indeed, if anything, it seems the trend is accelerating.”

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