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How Facebook Mastered Mobile Ads (and Publishers Can Too)

How Facebook Mastered Mobile Ads (and Publishers Can Too)

“Thus, news-feed ads look the same on either screen, and advertisers have been largely agnostic about which they appear on, according to Marc Grabowski, chief operating officer at the social-ads company Nanigans and a former top Yahoo sales executive. (He noted that advertisers have begun to ask for more granular targeting, by screen or even by mobile device type, with greater frequency, however.) It’s a significant advantage over companies who’ve created mobile experiences that are different from the desktop ones that consumers are used to.”

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