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How Facebook Went from Sucking at Mobile to Killing at Mobile in 12 Short Months

How Facebook Went from Sucking at Mobile to Killing at Mobile in 12 Short Months

“Nanigans might be the single biggest conduit of Facebook ads on the planet, managing “nine figures” of annual ad spend. So Slagen knows a little about Facebook and revenue. And he says that Facebook targeting has gotten so good in the last year that “there’s really no excuse for someone seeing your ad who doesn’t want your product.” That’s had a massive impact on Facebook profitability, especially on mobile.”

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