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M.Gemi: A Step in the Right Direction

M.Gemi: A Step in the Right Direction

“Using campaign management, optimization, and reporting tools from Nanigans’ advertising automation software, M.Gemi developed a series of best practices for future campaigns. For instance, the company found that its best performing ads usually had text directly on the image, allowing these ads to stand out against typical Instagram content. For its ads targeted to men, however, the company found that less text-focused creative was most effective.”

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