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Mapping the Mobile User Acquisition Stack

Mapping the Mobile User Acquisition Stack

“Campaign Optimization: This layer includes the products that help companies automate and optimize their marketing campaigns: it includes PMDs (preferred marketing developers for Facebook advertising — software that helps to automate Facebook campaign bidding and management such as Nanigans, Smartly, Adquant, etc.), DSPs (demand-side platforms, which automate bidding on ad exchanges, such as Applift, Pocketmath, and Appnext), and DMPs (data management platforms, which assist developers in advertisement targeting, such as mParticle, Rocket Fuel, and Taptica). There is also an emerging marketplace for third-party data that will at some point in the future fit into this layer.”

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