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Facebook Ads Pay Off for Retailers in Q3

“Retailers boosted their spending on Facebook Inc. ads by 249% on average in the third quarter, according to social media advertising firm Nanigans.

The vendor released a report today examining 20 of the highest-spending e-commerce and game advertisers that used its platform over the past year which says the average return on its clients’ Facebook ad spend grew 26% in the third quarter.”

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What Marketers Should Know About Instagram’s Latest Tests and Rollouts

“Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve advertiser results over time. You’ve probably already seen one of the most recent examples of this, with Instagram rolling out a major change to ad calls to action (CTAs) on the platform back in mid-June.

After conducting a two-month-long study on the change as part of my work at Nanigans, we observed gaming advertisers seeing noteworthy improvements in terms of cost per install, click-to-download conversion rates, and click-through rates.”

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After Ad Tech Spending Spree, It’s Time For Cheetah Mobile To Go To Market

“Cheetah Mobile’s been on the prowl for ad tech since 2015, when it paid $58 million for French mobile performance marketing company MobPartner.

The MobPartner acquisition is the cornerstone of Cheetah’s plan to transform itself from utility app publisher into a mobile ad vendor with global chops. Cheetah’s vision became clearer when it took the lead on a $24 million investment in Facebook ad partner Nanigans in March 2015, and it plunked down $57 million more in August to snap up French news aggregator app News Republic.”

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Instagram Relaunches CTA Ads, Aids Gaming Advertisers

“Since relaunching its call-to-action (CTA) ads, Instagram has seen a “significant and positive effect” for gaming advertisers — in terms of click-to-install conversion rates (CVR) and cost-per-install (CPI).

That’s according to new findings from the Facebook (and Instagram) ad specialists at Nanigans. Ad click-through-rates (CTR) also showed moderate increases after the format change was introduced, the firm found.”

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Instagram’s Redesigned Call-to-Action Button Gets More Clicks for Gaming Brands, New Features

“Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more attention-getting features from Instagram in hopes of eliciting even more clicks.”

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