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Why Mobile Facebook Ads are Key for Apparel Maker Betabrand

“Because the pants are a hot topic of conversation, the retailer devotes the majority of its marketing spend on native social media ads, primarily on Facebook, Magness says. 73% of the retailer’s social media ad spending is on mobile. The ads are mostly single-image photo ads. So far, the strategy is working.”

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Online Retailers See High Returns from Facebook Ad Spend

“E-commerce merchants saw their average return on ad spend via Facebook grow 75% in Q2, according to a report from Nanigans.

The recent report analyzes the return on ad spend for the 20 highest-spending e-commerce and game advertisers utilizing its software over the past year. The growth in return on ad spend can be partially attributed to a 200% increase in ad spend on Facebook during the quarter. This surge in ad spend highlights the extreme value online retailers see in driving sales via the social media platform.”

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Facebook Second-Quarter Earnings: What To Watch

“A Nanigans study found that the average Instagram customer increased spend 29% between February and April, and the top advertisers on the app are getting higher returns over time.”

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When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

“TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who’ve mastered the art of televised branding and direct response campaigns on social media are well-positioned against competitors who haven’t yet adapted to the new customer journey.”

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Retailers’ Average Return on Facebook Ad Spend Jumps 75% in Q2

“Facebook Inc. produced big results for retail marketers in the second quarter, according to social media advertising firm Nanigans.

The vendor, which released a report examining 20 of the highest-spending e-commerce and game advertisers that used its platform over the past year, says the average return on its clients’ Facebook ad spend grew 75% in the second quarter. Those strong gains help explain why Nanigans’ advertisers boosted their Facebook ad spend 200% in the second quarter.”

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