Press Items

China’s Cheetah Mobile Eyes U.S. for Growth

“Already, 20 percent of the app developer’s 651 million monthly active mobile users came from China, down 9 percent from the same period a year prior. It now sees 80 percent of its mobile traffic outside China and 57 percent of its revenue.

To monetize the content, Cheetah Mobile was the lead investor for U.S. ad automation software Nanigans’ Series B financing round and acquired French mobile ad tech startup MobPartner in 2015.”

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Key Points on Facebook (FB) From Nanigans Quarterly Advertising Report – Raymond James

“Following the release of the report by Raymond James analyst, Aaron Kessler analyzed and extracted the key points from the report in order provide further clarity regarding the matter. Mr. Kessler expects the global advertising revenue to grow about 14% during the quarter which is in line with the Nanigans report. The analyst performed a market check of his own and believes that Nanigans growth projections are far more accurate and closer to reality.”

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Christmas in July: 4 Ways to Maximize your Holiday Ad Budget

“When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too early.” The competitive environment has only grown more intense over the past several years, and large, innovative advertisers are increasingly using the summer months as the time to meticulously structure their larger holiday season strategy and associated tactics.”

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E-commerce and gaming advertisers said increasing Facebook ad budgets

“Nanigans, which offers advertising automation software primarily to direct response advertisers, stated in a just-released report that its top 20 e-commerce and gaming advertisers increased their Facebook ad budgets by an average of 200% year-over-year.”

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Announcing the 2016 BostonFest #CoolestCompanies Finalists

“Over the past month, we’ve been collecting nominations for our Coolest Companies Competition, our annual friendly competition celebrating the Boston companies with amazing culture and products. This year, we received more nominations than ever from companies with unreal workspaces, fun outings, parties and happy hours, and the most enthusiastic, tight knit teams who focus on innovating in Boston.”

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