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Secrets to Facebook Marketing from Industry Pros

Secrets to Facebook Marketing from Industry Pros

“Cheryl Morris, Director of Marketing, Nanigans: “There are three core components to any successful advertising campaign: (1) creative, (2) targeting and (3) optimization…[This] starts with defining your core customers, expanding to lookalike audiences through affinity modeling, and ‘going big’ with Facebook ad products like Unpublished Page Post Ads.”

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