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Surging Mobile Ads in Q4 Drive yet Another Facebook Earnings Surprise

Surging Mobile Ads in Q4 Drive yet Another Facebook Earnings Surprise

“But advertisers still saw much higher revenue per click, says Dan Slagen, Nanigans’ senior vice president of marketing: Revenue per click, at $1.05 on average in the third quarter, jumped to $1.80 in the holiday quarter. Slagen says some of that is thanks to the holidays, but he reckons revenue per click would have risen to about $1.40 to $1.50 anyway.”

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