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The Next Big Ad-Tech Disruption: Not RTB…and Maybe Not Even Google or Facebook

The Next Big Ad-Tech Disruption: Not RTB…and Maybe Not Even Google or Facebook

“Companies like Nanigans process 250 million ad events daily, Calvillo said, so they have much better capability in judging where an advertisers’ money is best spent. In addition, since brands need to advertise at global scale, sending out millions of customized ads to users in different locales with different languages, customs, preferences, and buying habits, a partner who can manage billions of monthly impressions could be helpful. Nanigans is doing all those things too.”

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