Menu

What Marketers Should Know About Instagram’s Latest Tests and Rollouts

What Marketers Should Know About Instagram’s Latest Tests and Rollouts

“Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve advertiser results over time. You’ve probably already seen one of the most recent examples of this, with Instagram rolling out a major change to ad calls to action (CTAs) on the platform back in mid-June.

After conducting a two-month-long study on the change as part of my work at Nanigans, we observed gaming advertisers seeing noteworthy improvements in terms of cost per install, click-to-download conversion rates, and click-through rates.”

Read Article