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Why Analysts Think FB Still Has a Ways to Run

Why Analysts Think FB Still Has a Ways to Run

“Facebook’s average price of ads sold on a cost per 1,000 impressions (CPM) basis is at $1.95, an increase of 218 percent from a year ago and the cost per click (CPC) for both desktop and mobile ads is up 29 percent year over year, according to a report published Tuesday by Facebook’s ad partner Nanigans. Nanigans also reported that its clients saw a 146 percent increase in ad click rates from a year ago, meaning more people are clicking on displayed ads.”

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