Retailers will invest over $23 billion in digital advertising in 2018, with much of that spending coming during the holidays. But just how, when, and where are they spending? Here’s an inside look with the 12 charts of holiday advertising.
Ahead of the most competitive holiday advertising season, Facebook ad budgets of online retailers kept climbing, while marketers in all verticals grew increasingly confident advertising across Facebook’s full ecosystem.
As a fast-growing fashion and beauty destination in Korea, Womanstalk is always looking to increase the reach and performance of its video-driven ecommerce efforts.
Retail marketing leaders are increasingly responsible for growing online sales, expanding market share, and driving digital transformation. Are they up to the task? Do their teams have what they need to win? We asked them.
Q2 2018 saw, for the first time, video take over as the dominate Facebook ad format as global investment surged. This complete report has all the latest benchmarks for data-driven Facebook advertising at scale.
Hear.com partnered with Nanigans to achieve more efficient and profitable customer acquisition through Facebook advertising. Learn more about their winning strategy.
Amazon's dominance in online retail and cloud computing is undeniable, but the company's advertising platform is fast becoming a powerful force in the industry too. Dive into Amazon's ad solutions for reaching customers both on Amazon itself and across the web.
The gaming company, MyTona, worked with Nanigans to run large-scale campaigns for a new puzzle-based mobile game, achieving a 20% higher return on ad spend than on previous campaigns. See how they did it.
In a complex industry with misaligned incentives, retargeting often misses the mark. We surveyed online consumers and performance marketers to assess the differences--and similarities--in the perception of retargeting on both sides of the ad.
Hopscotch, the India-based online retailer of baby and kids apparel, has dramatically scaled its Facebook advertising efforts, all while driving higher ROAS and more profitable customer acquisition. See how they did it with Nanigans.
How much revenue are you leaving on the table? If you're still using metrics like CPA and ROAS to measureyour digital advertising, it's time for a change. Calculate the potential net-new revenue you could generate by optimizing ads for incrementality.
The programmatic ecosystem has been dramatically transformed since the first ad exchanges arrived in 2005. This infographic maps out some of the key product announcements, mergers and acquisitions, and innovations within agencies and trading desks over the years.
Advertisers on Facebook leaned into mobile and video ads at the start of 2018, especially in the ecommerce and retail space. This complete report has all the latest global benchmarks for data-driven Facebook advertising.
Learn how off-price, online style destination Rue La La achieved a dramatic increase in true return on ad spend by using Nanigans' cross-channel retargeting, optimized toward incremental revenue.
There’s no better way to engage with potential customers than remarketing. This comprehensive guide explores the options CMOs and their teams have for remarketing to consumers no matter where they spend their digital time.
When CaratLane’s in-house marketing team began hitting the limits of what Facebook’s native ad tools could do, they turned to Nanigans to drive higher returns and accelerate growth on a massive scale.
In the complex digital advertising ecosystem, everyone wants their cut of the advertiser's dollar. With nearly half an advertiser's budget consumed by middlemen fees, this infographic spells out just how broken the system is.
How can ecommerce marketers know for sure if they’re successfully allocating ad spend to people who will be influenced by ads? The answer lies in incrementality. This guide explores everything you need to know.
How much revenue does your brand generate when it spends money on advertising compared to when it doesn't? The answer lies in incrementality. Follow these steps to start integrating incrementality into your advertising decisions.
See how MVF -- a leading UK technology company specialising in B2B and B2C customer-generation across financial services, education, and healthcare -- used Nanigans to generate high-quality leads at lower costs with higher return on ad spend.
A flawed approach to retargeting is creating a major missed opportunity for ecommerce advertisers -- to the tune of $5B in the U.S. alone. Learn about the real consequences of ignoring incrementality in digital advertising.
The 2017 holiday season was marked by strong growth in video and dynamic ads for marketers on Facebook. Get the full report for the latest performance benchmarks and insights on the most important trends shaping the marketplace.
For advertisers still willing to tolerate a lack of transparency and arbitraging of media as the cost of doing retargeting, this infographic offers six important questions to ask your provider.
Digital advertising is such a competitive space that a message must be personal to catch a consumer’s eye. This guide explains how the dynamic creative process works and offers advice for increasing the effectiveness of retargeting.
Mobile, video, and dynamic ad growth lead to a strong Q3 2017 for profit-driven advertisers on Facebook. Download the full report for the exclusive data behind these trends, the latest performance marketing benchmarks, and more.
More than ever before, marketers rely on real-time bidding (RTB) to deliver ads that help grow their business. The RTB ad buying process happens faster than the blink of an eye, but this infographic outlines everything you need to know.
Prior to launching the hit game Golf Clash, Playdemic tested many advertising solutions on the market. What did they discover? No other platform could deliver the scale and performance of Nanigans.
With accelerating growth in mobile and dynamic ad retargeting, Q2 2017 was strong for ecommerce advertisers on Facebook. Get all the latest benchmarks and analysis in this must-read report for performance marketing teams.
For social and mobile game makers, acquiring users and growing revenue requires a sophisticated approach to digital advertising, particularly on Facebook. Take a look at Volka's winning strategy.
Learn how SeatGeek optimized mobile app install ads on Instagram with a strategy of hyper-targeted and consistently refreshed creative, successfully increasing the number of people who made a purchase through the app.
Q1 2017 saw greater ad spending, higher return on ad spend, and increased investment in mobile, especially among ecommerce advertisers on Facebook. Find these insights and more in this must-read report for profit-driven advertisers.
Advertisers are betting big on Instagram thanks to higher ROI at scale. This report offers exclusive data and insight into how top online retailers and mobile game developers are scaling picture-perfect growth with profit-driven advertising.
2016 was a breakthrough year for Facebook and Instagram, but 2017 is slated to be even bigger. This guide dives into 7 key advertising trends marketers must consider to stay competitive and capitalize on the huge growth opportunity ahead.
The holidays delivered higher return on ad spend on Facebook in Q4 2016, as advertisers turned to dynamic and mobile video ads more than ever before. This report outlines important benchmarks to inform campaign strategy in the year ahead.
Advertisers are flocking to video ads faster than ever on Facebook. The exclusive data and insights in this report will help inform more strategic decisions on your Facebook advertising plans for the new year ahead.
As millions of people unwrap new smartphones this holiday season, mobile game marketers with winning ad creative have a tremendous opportunity to accelerate user and revenue growth on Facebook, Instagram, and Twitter.
Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? Get creative best practices, expert insights, and proven strategies for not only generating more leads, but for finding the highest value leads at scale.
Despite the competition, profit-driven game advertisers shouldn’t shy away from Facebook during the holidays. This report features all the data game marketers need to find the most valuable new users among Q4’s new smartphone and tablet owners.
Most of your digital ad spend is wasted on people who won’t become repeat customers. This white paper explores how a profit-driven advertising model based on predictive lifetime value and data transparency can drive up your bottom line and fuel growth in your marketing budget.
Learn how shoe brand M.Gemi used Nanigans advertising automation software to retarget existing Facebook audiences on Instagram with pre-tested creative, significantly scaling efforts while cutting acquisition costs.
In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile, and video ads. This report reveals key performance benchmarks for marketing teams taking a profit-driven approach to Facebook advertising.
This guide features creative tips and examples from real-world ecommerce advertisers accelerating customer growth and sales on Facebook, Instagram, and Twitter. By following these best practices, you’ll be one step ahead of the competition this holiday season.
To give marketers in Europe and beyond critical insights for profit-driven advertising on Facebook, this report dives into performance benchmarks and best practices from countries across the continent.
The holiday shopping season can be the most prosperous time of year for retailers. However, it’s also one of the most competitive, and advertisers need to stay ahead of the pack. Prepare for a successful holiday shopping season with our advertising checklist.
Many of today’s leading game developers rely on Nanigans advertising automation software to help them meet and exceed revenue growth goals. This guide highlights four of those innovative companies, and the winning strategies employed by their in-house advertising teams.
To address some of the most pressing questions ecommerce advertisers have going into the competitive holiday season, this report features insights from 2015 Facebook ad campaigns from the largest retailers using Nanigans. Download the report for data on purchase behavior, advertising trends and more.
Facebook ads are a tremendous growth driver for ecommerce marketers looking to scale both customer acquisition and retention efforts. This guide features expert insights on how to best leverage Facebook and Nanigans to find and retain more customers like your best customers.
To maximize the potential of Twitter advertising as a powerful growth engine, ad creative must capture attention and inspire action. This guide features creative pro tips, best practices, and real-world ad examples to level up your your Twitter ad performance.
Driving game developer IGG’s global expansion is its data-driven in-house marketing team. Learn how IGG leveraged Nanigans software to dramatically scale ad spend on Facebook while optimizing performance every step of the way.
In Q2 2016, marketers on Facebook generated higher return on ad spend, while adoption of new ad innovations continued to soar. This report reveals key performance benchmarks for marketing teams taking a profit-driven approach to Facebook advertising.
Instagram advertising is rapidly becoming a valuable way to scale revenue growth on mobile. This report offers insight into how the ecosystem is growing and benchmark data on the most important trends profit-driven digital advertisers need to know.
Growth hackers, in-house advertisers, customer acquisition pros—whatever you call them, a new breed of digital marketers is disrupting the status quo. Learn first-hand what makes them tick and find out how you can hire top talent to accelerate growth.
To increase purchase rates from shoppers browsing its website, Pomelo turned to Facebook's dynamic ads. Using Nanigans to promote highly personalized ads, Pomelo dramatically increased return on ad spend, with higher conversions and lower costs.
Without real-time measurement and optimization of downstream purchase behavior inside your mobile app, you may be leaving revenue on the table with inefficient digital advertising. Learn how Nanigans' mobile SDK can power greater scale and higher ROI.
More than ever, revenue growth means mobile growth. Mobile app install ads are a critical tool for customer acquisition growth on Facebook, Instagram, and Twitter. In this guide, learn how to take advantage of different app install ad formats to drive performance at scale.
Facebook’s Audience Network is a powerful way to unlock scale and performance for direct response advertisers on mobile. Learn how Audience Network can not only enable you to reach a larger audience, but also drive higher return on ad spend for app advertisers.
As it expanded into a new market, Reebonz needed to profitably scale its mobile app user base to attract new customers most likely to purchase. With Nanigans advertising automation software and Twitter ads, Reebonz achieved impressive performance at scale.
To take prior campaign success to a whole new level, Trendin used Nanigans to launch dynamic ad retargeting on Facebook, resulting in 24% greater ad spend scale and 30% higher ROI. Learn the strategy behind their success.
In Q1 2016, Facebook advertising delivered higher return on ad spend for retailers, and global growth in video ads continued to accelerate. This report features essential global benchmark data to help inform strategic Facebook advertising at scale.
Instagram advertising can be a powerful revenue driver for marketers who know how to combine eye-catching creative with action-inspiring direct response tactics. This guide is full of creative insights to help you accelerate growth and start achieving real results that boost the bottom line.
Elex has become one of China's leading mobile game developers, and profit-driven Facebook advertising with Nanigans is key to their success. Learn how Elex achieved dramatic growth and higher ROI on a global scale.
Twitter is the world’s fastest growing display ad channel, offering the unique chance to reach customers with the exact right message at the perfect moment in time. Get targeting insights, best practices, and more to power Twitter advertising success at scale.
Playkot has achieved worldwide success as one of Russia's leading game developers, and high-ROI Facebook advertising is a key part of their revenue growth strategy. Learn how they increased average revenue per user by 59% using Nanigans' revenue optimization.
Facebook advertising in Asia-Pacific presents a massive opportunity. This report offers marketers in APAC and beyond insights to inform higher-ROI Facebook ads, with performance benchmarks and best practices from specific markets in the region.
Extending direct response advertising to new channels is often critical for increasing ROI at scale. To boost mobile app installs and grow its customer base, Dashlane launched Twitter ad campaigns using Nanigans -- and achieved huge performance gains as a result.
Lights, camera, call-to-action! To maximize the power of video for direct response advertising, you need to get creative. This free guide has everything you need to start generating higher revenues using Facebook and Instagram video ads today.
To scale Twitter advertising, marketing teams often need more powerful tools than what Twitter's native platform has to offer. Learn how a large-scale lead generation advertiser's switch to Nanigans paid off through better conversion rates and higher-quality leads.
Facebook is a powerful channel for business generating leads through online advertising. This report answers critical questions like: When is competition for leads traditionally lowest? When do conversion rates tend to peak? How have the largest advertisers achieved success?
When its competitors scaled back Facebook advertising during the holidays, PlayQ stepped up its game. Learn how data-driven testing, creative ingenuity, and Nanigans' mobile optimization led PlayQ to achieve impressive revenue growth at scale.
The holiday shopping season is one of the most competitive and prosperous times of year for advertisers. The right advertising strategies can help marketers capture the most revenue during the Q4 holiday season.
CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there?
In this episode of The Playbook, Erik walks through the 3 stages of a global mobile game campaign (acquisition, monetization, and retargeting), providing tips and strategies for each phase of growth.
How can you bid more aggressively to reach higher-value customers while still controlling advertising spend do you don't break your advertising budget? In this episode of The Playbook, Erik explains how you can mitigate risk without pausing down ads too early or reducing the reach of your digital advertising campaign.
This week, Lauren from New York emailed us with a question - “How do I get my ‘old media’ boss to understand LTV? Can you give me an example?” - and our host Erik Mansur fires back with “A Tale of Two Shoppers,” explaining why companies need to modernize their approach to building customer loyalty in the digital age -- and how that can be accomplished through online advertising.
Managing digital advertising campaigns can be empowering, exciting, and...overwhelming. Which performance metrics should you monitor daily, and which can you filter out? Learn about which campaign KPIs are most worthy of your time and focus.
As mobile commerce explodes in China, retailers are finding that growing their mobile app user base is critical to driving higher revenues. Learn how one ecommerce giant used Nanigans' powerful in-app tracking to optimize Facebook ad campaigns at scale.
There are many factors that make executing a successful campaign all the more difficult. The right tools and capabilities can make complexities easier to manage. Learn how to streamline the management of complex ad campaigns.
Once you've found a high-performing audience using interest and keyword targeting, how do you scale user acquisition ad campaigns on Facebook, Instagram, and Twitter? Find out why targeting "lookalike audiences" is a critical strategy for growth.
After a successful ad campaign launch, how do you maintain a high level of performance and ROI? Learn about two different campaign phases -- launch and scale -- and how to effectively maximize returns in each to stay competitive.
If you have a budget of $90K to spend on Instagram advertising for user acquisition, how do you allocate it most effectively to drive the best possible performance? Learn the importance of dynamic budgeting and the difference between "explore" and "exploit."
The popularity of video ads is exploding, but what is the best way to use them to drive more revenue? Learn the difference interstitial and native autoplay video ads, and why it’s important to tailor your approach to the unique requirements of both.
If your Facebook, Instagram, and Twitter ad strategy is based solely on driving the least expensive app installs, purchases, or email registrations, you may be leaving significant revenue on the table. Learn why it's critical to optimize campaigns for true lifetime value.
When testing online ads, how big should your sample set be? How much of your budget should you expect to spend to determine whether an ad is getting in front of the right audience on Facebook, Instagram, and Twitter? Watch and learn!
Q4 2015 delivered strong return on Facebook ad spend for retailers, as purchase rates and average order values soar. This report highlights key global performance trends to fuel smarter data-driven Facebook advertising strategies in 2016.
As the Facebook ad ecosystem rapidly evolves, it’s up to digital advertisers to take advantage of every new opportunity that arises. In this eBook, you'll find all the trend insights and best practices you need to drive more revenue on Facebook in 2016.
With Facebook's Dynamic Product Ads, retailers are driving more purchases and higher return on ad spend. This study analyzes revenue-related retargeting performance of Dynamic Product Ads and Website Custom Audiences across three of Nanigans’ largest retail advertisers.
Performance marketers worldwide are eager to master Instagram and reach its 400 million users. This guide offers creative best practices, ad and audience insights, and tips for scaling success to help data-driven advertisers start powering true business growth on Instagram.
Instagram is proving to be a highly effective advertising channel for marketers looking to increase revenue on mobile. Find out how a commerce giant and a growing flash sale retailer increased purchase rates and return on ad spend on Instagram.
Demand for skilled in-house advertisers is on the rise. This eBook contains recruiting tips on outside-the-box skill sets to look for, suggestions on the responsibilities an in-house candidate might take on, and ways to ensure retention of top digital marketers.
Shoppers are more mobile than ever, and retailers are challenged to reach customers on the go. Learn how one catalog retailer retooled its strategy for the digital age, driving more mobile purchases and higher engagement with Facebook dynamic product ads.
Marketers are rapidly adopting Instagram advertising as an essential direct response channel to power real revenue growth. This report features key trends to help you plan and optimize top-performing campaigns.
Facebook’s carousel ads give performance marketers an interactive canvas to test creative strategies for improving ROI. Learn how companies using Nanigans for ecommerce and lead generation advertising are achieving higher returns on their ad spend.
Whether you're getting started on a new social channel, testing new audience combinations, or looking to scale revenues from your digital advertising, this ad budget calculator will help you estimate ad spend based on target audience size and ad units leveraged.
Thanksgiving weekend is often the most important time of year for retailers advertising online, and especially on mobile. This report features holiday insights on key Facebook ad metrics including purchase rates, average order value, and return on ad spend.
For rapidly expanding ecommerce businesses, investing in more powerful marketing tools is the key to meeting aggressive revenue goals. Learn how Sole Society's in-house advertising team achieved a 20% decrease in Facebook ad CPAs while dramatically improving campaign workflow efficiency.
Facebook's Carousel Ads offer advertisers a flexible and dynamic canvas with limitless creative possibilities. This guide features examples and tips across industries, advertising objectives, and creative concepts to inspire your next high-performing Carousel Ad campaign.
For mobile game developers, high click-through and conversion rates are the key to achieving a low cost per install and strong return on ad spend—and creative plays an important role. Learn how Pocket Gems measured, iterated, tested, and scaled return on ad spend for its popular game, Episode.
Global Facebook advertising CTRs hit the highest levels ever, while advertisers increasingly prioritized reaching audiences on mobile and in international markets in Q3 2015. This report highlights key Facebook advertising trends every performance marketer needs to know.
Facebook’s dynamic product ads are a catalog for the digital age. They’re helping marketers capture more revenue by intelligently promoting the most relevant products from their entire online store to customers on any device.
For ecommerce marketers planning Facebook ad campaigns for the holidays, this report reveals some surprising marketplace trends. Get the performance data you need to build a strong Facebook advertising strategy during the year's busiest shopping season.
Video ads on Facebook can be one of the most engaging ways to capture user attention and grow your mobile game’s install base at scale. Learn the how Kabam’s in-house team of advertising superheroes achieved unprecedented ROI with Nanigans.
Leading online retailers are discovering new ways to find and engage customers in an increasingly social and mobile world. Learn how JackThreads, Adore Me, and more are using advertising automation software to deliver real ROI at scale.
The competition for mobile installs is fierce. Learn how European game developer InnoGames is leveraging advertising automation software to achieve its customer acquisition goals across new and legacy titles.
Facebook’s global reach is one of the key reasons advertisers invest so heavily in the channel, but there can be striking differences in ad metrics from country to country. This infographic offers a graphical look at Facebook advertising in Europe and in the Americas.
Facebook advertising CTRs and video spend hit new highs, while CPCs dropped globally in Q2 2015. This report highlights key trends seen by companies leveraging Nanigans software to manage, optimize, and measure performance marketing campaigns on Facebook.
Video or image? When it comes to driving mobile app installs on Facebook, which ad creative performs better? Download the report to learn how mobile game advertisers using Nanigans are achieving more installs and lower costs at scale.
Smart advertising strategy is essential for driving ROI at every stage of a mobile game's life cycle. Learn the how Scopely's in-house marketing team uses Nanigans software to run some of the most effective Facebook advertising in the game.
To reach new customers over the busy holiday shopping season, leading online lingerie retailer Adore Me used Nanigans software to manage Facebook ad campaigns at an unprecedented scale. Learn the strategy that enabled Adore Me to achieve record-breaking success in just 5 days.
Direct response advertisers live and die by performance. This eBook has 50 quick tips and best practices--from creative and optimization to budgeting and landing pages--to move the needle in your next performance marketing ad campaign.
Playdemic, one of Europe’s leading mobile games companies, made the strategic decision to manage user acquisition Facebook advertising in-house using Nanigans to optimize for lifetime value. The result? Sustainable performance and unprecedented scale.
This report highlights key trends seen by companies leveraging Nanigans software to manage, optimize, and measure their performance marketing ad campaigns on Facebook in Q1 2015.
Mobile app install ad campaigns are crucial to the success of any new game launch. This eBook is your guide to successfully setting up and deploying a two-week, geotargeted, large-scale game launch using Facebook and mobile RTB advertising.
When it's time to scale your performance marketing on Facebook, sophisticated advertising automation software is essential. Learn how one ecommerce company moved from Power Editor to Nanigans and scaled campaigns 10X in the process.
More and more companies are leaving behind third party middlemen and realizing the benefits of managing digital advertising in-house. Find out how one ecommerce company made the switch for Facebook advertising and is seeing huge returns as a result.
Nanigans powers today's most successful in-house marketing teams. This guide is offers an inside look at the technology enabling performance marketers worldwide to take control of their digital advertising and drive ROI at scale.
Learn how leveraging Nanigans software in-house enabled a leading online retailer to exceed its performance marketing goals through Facebook advertising, using Website Custom Audiences and Lookalike Audiences to grow its customer base.
Facebook ads delivered strong Q4 2014 performance during a competitive holiday advertising season. This report includes CTR, CPC, CPM, and spend trends on Facebook’s desktop and mobile channels, analyzed from ad impressions delivered by companies leveraging Nanigans software.
Mastering real-time bidding, especially mobile RTB, will give you and your company a competitive advantage in the years ahead. This white paper explains how taking RTB in-house will set direct response advertisers up for long-term success.
During the holidays, the online advertising stakes are high and increased advertising competition makes strategic planning vital. To inform in-house advertisers going into the 2014 holiday season, this report highlights purchase rate and cost trends from last year, based on the top ad units leveraged by ecommerce companies on Facebook.
This report features insight on Facebook advertising trends seen by companies leveraging Nanigans ad automation software in Q3 2014. It includes aggregate data on CTR, CPC, CPM, and ad spend on Facebook's desktop and mobile channels.
Learn how JackThreads found success when its in-house marketing team leveraged Nanigans Ad Engine to scale advertising ROI on Facebook, reducing their Cost per New User Signup by 17% over the first two months of in-house campaign management.
See a visual explanation of Facebook’s distinct ad bid types (CPC, CPM, oCPM, and CPA), how they impact your ad’s effective reach, and tips to help you achieve your campaign ROI goals at scale.
Find out how a Southeast Asian ecommerce company leveraged Nanigans Creative Tester to achieve an 819% yield value on their campaign, efficiently delivering their best ads to their best customers.
Online back to school sales are projected to exceed $50 billion in 2014. For ecommerce marketers, this eBook provides best practices for managing social media ad campaigns targeting millennials, moms, and other high-volume fall shoppers.
This report offers CMOs and performance advertisers key Q2 2014 benchmark data on Facebook advertising CTR, CPM, CPC, and ad spend trends to inform strategy and planning for advertising campaigns at scale.
This infographic explores the in-house advertising movement, highlighting five key benefits of this approach--from welcome cost savings to speed and performance gains that can significantly boost the bottom line.
Learn how a leading ecommerce company leveraged Custom Metrics reporting in Nanigans' business intelligence tool to bid and budget more effectively during a large-scale mobile app install ad campaign on Facebook.
Blue Mango Interactive reviewed Nanigans Ad Engine, comparing our advertising automation platform to Facebook’s Power Editor. Find out how leveraging Nanigans drastically dropped CPAs month over month and delivered significant time savings in the process.
A leading eCommerce retailer leveraged Nanigans Ad Engine to capitalize on the valuable Facebook News Feed and Right Hand Side real estate. By pairing various creative combinations with strategic targeting and bidding, the retailer achieved a 73X return on ad spend.
As more leading companies recognize the many benefits of bringing digital advertising in-house, this eBook offers practical insight and tips on how to set an in-house team up for performance marketing success.
When armed with best-in-class ad automation software, an individual in-house advertiser can achieve the scale, efficiencies, and performance beyond what’s possible through third-party teams. This eBook offers an introduction to the benefits of in-house advertising.
By utilizing Nanigans Ad Engine, a leading eCommerce company drove more than 88,700 registrations in under a month and still maintained a positive ROI. Learn the secret to their customer acquisition success.
Nanigans data shows that brands were willing to pay more for advertising in the first quarter of 2014. This report explores the latest Facebook ad trends in CPM, CPC, CTR, and RPC across desktop and mobile channels.
Targeting and optimization are key, but the single most important element of a successful Facebook advertising campaign is great creative. This eBook explores strategies and approaches for effective ad creative and how this often overlooked consideration impacts performance.
Automation or manual? It's the performance marketer's dilemma. In this eBook we explore the pros and cons of automated vs. manual management of Facebook advertising campaigns at scale.
According to data from Nanigans’ clients in Q4 2013, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter and year over year on desktop and mobile, despite higher costs.
Facebook advertising has significantly evolved in 2013, offering retailers a breadth of sophisticated performance marketing opportunities. This report explores the latest trends in CPM, CPC, and RPC for retailer performance marketers.
Facebook Exchange has grown to represent a significant portion of retargeting ad spend—it now accounts for around half of retargeted clicks on the web. This eBook explores how to make the most of FBX to meet ROI objectives at scale.
Offering support to CMOs and marketers, this eBook dives into the latest Facebook advertising trends and offers best practice advice to help guide you as you take advantage of the rapidly evolving Facebook advertising landscape.
Nanigans has leveraged its database of billions of digital advertising impressions served to create a benchmark report with strategy recommendations specific to gaming developers advertising on Facebook.
Don’t be left behind now that the next phase of social media advertising is upon us. Be in the know about how you can buy and optimize your ad spend for Predictive Lifetime Value on desktop and mobile.
The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. This infographic provides mobile marketers with a baseline for ad performance to help them plan successful and effective Facebook mobile campaigns.
We asked our Data Science team to estimate the targeting possibilities on Facebook. The answer is larger than we thought—Facebook offers not just more targeting opportunities than Google, but more than a Googol ways to reach your audience.
Facebook is constantly updating the visual design of ads to improve user experience. Our newest Facebook infographic makes it easy to distinguish between the latest desktop and mobile ad products as well as recommended image and text creative specs for each ad type.
Find out the winning strategy behind how a leading ecommerce company scaled its mobile app install ad campaign from $4,000 to $20,000 a day in just three days, all while keeping performance in line with established goals.
Nanigans conducted a study of over $1.2 million in sales revenue from an ecommerce giant to understand the interplay between the Facebook Ads API and FBX.
In reviewing 2013 data, online retailers saw on average a 198% increase in return on ad spend for the five day online sale period in in contrast to earlier in November.
A comparison of ads placed in October, November and December 2012, showed that Facebook ads placed 1-3 weeks before Thanksgiving attracted customers who delivered the highest ROI over time.
Advertisers leveraging Nanigans’ value-driven automation were immediately able to take advantage of the benefits inherent in the new link Page post ad by recognizing early ROI improvements and allocating more budget accordingly.
Many marketers face a dilemma in balancing the number of targetable customers in a country and cost goals when bidding for ad placement on Facebook. In this infographic we compare country reach to average CPCs across the globe.
If you are managing performance marketing campaigns at scale, take a look this infographic to discover how savvy marketers are leveraging predictive lifetime value to maximize their investment today.
Facebook is a transparent platform where Rosetta Stone connects with their millions of fans while also attracting new customers.
To supercharge its growth, digital agency, Constellation CK, turned to Nanigans to expand and improve their offering for delivering Facebook marketing at scale.
Whether you are well underway with your holiday planning or you haven’t started yet, this eBook will make sure you kick off the holiday season right.
It’s no secret that affluent consumers are flocking to Facebook in droves. Luxury marketers looking to reach this exclusive group are advertising in the Facebook News Feed to drive increased traffic to their stores.
Offering support for retail CMOs to increase their Facebook advertising budgets, the report highlights retailers achieving strong return and engagement on Facebook — averaging 152% ROI for 2013 with 3.75X higher CTRs than a year ago.
With an audience the size of three Superbowls (300 million people per day), Facebook’s video ads should be making their way into your advertising plans this year.
With the roll out of 4G and the proliferation of devices and screens, it’s essential to understand how consumers are using their mobile devices for purchasing.
Nanigans recently conducted a study across multiple verticals to discover how effective Facebook is for driving leads and ROI.
The world’s design store, Fab.com, scaled its Facebook activity to Europe and achieved a 10-fold increase in people’s purchase intent by targeting potential customers with Custom Audiences.
This eBook is our guide to advertising in the Facebook News Feed, where 1.1B+ people spend their time sharing the most important parts of their lives and staying connected to the brands they care about.
The world of mobile advertising has been completely turned on its head — all in an incredibly short period of time. How can you ensure you haven’t already been left behind? Be in the know about about the driving forces of change.
Facebook ads provide one of the most targeted advertising opportunities today. The social network knows the demographics, interests and social connections of more than 1 billion people who are active online.
We recently worked with a mobile app developer in the ecommerce space that achieved significant scale on Facebook mobile, surpassing expectations in ad spend and impression volume while meeting cost and performance targets.
From on average how different Facebook ad types perform for ecommerce companies to gender differences from Facebook ad click to ultimate purchase on retailer sites, we hope you enjoy this data-packed infographic.
What countries should you target when advertising on Facebook? We ranked 20 countries by their number of Facebook users, average CPCs and average CTRs in an infographic to help answer the question.
Download our study with a leading gaming developer to better understand how Facebook unpublished Page post ads in News Feed compare to standard domain ads when driving app installs and ultimately revenues.
In this eBook, you’ll learn the fundamentals of running a campaign at scale, as well as what tools are available to make your life easier and your campaign successful
Download our Page post ads study and learn how to scale your Facebook campaign in News Feed today!
Download our Facebook Interest Targeting Study and learn how targeting can make a difference between running a campaign that can deliver billions of impressions (that drive ROI) instead of just millions!
Download our case study to find out why optimizing for predictive lifetime value is critical when running a Facebook customer acquisition campaign.
Download Nanigans' latest study to better understand how page post link ads in the News Feed contribute to the success and ROI of remarketing campaigns on Facebook.
Download our case study to find out why data sharing and pixeling are the most important contributing success factors to running a performance marketing campaign at scale.
Download our case study and learn more about how the Facebook remarketing efforts of a large online retailer led to a 5x increase in ROI.
Download our case study and learn how Nanigans' platform delivered a 51.7% increase in ROI over other mobile ad networks.