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The Online Retailer’s Creative Playbook for Profit-Driven Holiday Advertising

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The holiday season can be the most wonderful time of the year for ecommerce advertisers.

In 2015, ecommerce retail sales grew 20% between Black Friday and Christmas Eve compared to the prior year. On Facebook in particular, online retail advertisers saw impressive returns, from 113% average growth in return on ad spend to a dramatic 16% increase in purchase rates on Fridays alone.

Strong growth is expected to continue in the 2016 holiday season, with the potential for record-breaking online sales for forward-thinking retailer advertisers.

A critical element to successful holiday ad campaigns on social media is creative. An ad’s ability to capture attention and drive sales in a competitive marketplace is everything.

This guide features creative tips and examples from real-world ecommerce advertisers accelerating customer growth and sales on Facebook, Instagram, and Twitter. By following these best practices, you’ll be one step ahead of the competition as the holiday advertising season gets underway.

The Online Retailer’s Creative Playbook For Profit-Driven Holiday Advertising

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