How To Launch A Global Gaming Campaign – The Playbook, Ep. 11

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We all know people who are addicted to Candy Crush and Slotomania. How did those games become so successful?
In this episode of The Playbook, Erik walks through the 3 stages of a global mobile game campaign (acquisition, monetization, and retargeting), providing tips and strategies for each phase of growth.
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Scopely’s Proven Playbook for Unbeatable Mobile Game AdvertisingDownload The Case Study This Episode Was Based On

Learn how Scopely’s in-house team manages some of the most effective Facebook advertising in the game.

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