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Profit-Driven Advertising: From Marketing Cost To Revenue Driver

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Most of your digital ad spend is wasted on people who won’t become repeat customers.

In the face of this business challenge, you have two possible courses of action:

  • Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value
  • Continue to focus your advertising on lowering customer acquisition costs and lose valuable prospects to competitors as a result
We’re not just talking about a missed opportunity for revenue, but the chance for marketing to be valued as a driver of business, rather than invoices.

This white paper explores how the profit-driven advertising model can drive up your bottom line and fuel growth in your marketing budget.

Profit-Driven Advertising: From Marketing Cost To Revenue Driver

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