The Cost of Testing Online Ads – The Playbook, Ep. 1

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When testing online ads, how big should your sample set be? How much of your budget should you expect to spend to determine whether an ad is getting in front of the right audience on Facebook, Instagram, and Twitter?

In this premiere episode of The Playbook, Nanigans’ Senior Product Specialist Erik Mansur gives a quick overview of everything you need to know, from click-through and conversion rates to scientifically testing broccoli.

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