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LTV: A Tale Of Two Shoppers – The Playbook, Ep. 9

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Lauren from New York emailed us with a question – “How do I get my ‘old media’ boss to understand LTV? Can you give me an example?” – and our host Erik Mansur fires back with “A Tale of Two Shoppers,” explaining why companies need to modernize their approach to building customer loyalty in the digital age — and how that can be accomplished through online advertising.

Covering traditional (direct mail with coupons, store-branded charge cards) vs. modern strategies (attribution, Nested Lookalikes, and retargeting ), this episode is full of useful advice on attracting and retaining high-value customers.
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