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Why Advertisers Can’t Leverage FBX without Native Facebook Ads API Buys

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Nanigans conducted a study of over $1.2 million in sales revenue from an ecommerce giant to understand the interplay between the Facebook Ads API (native Facebook audience targeting) and the Facebook Exchange (impression-level retargeting on Facebook).

Specifically, we aimed to understand the incremental sales lift that Facebook Exchange (FBX) generates for customers acquired through native Facebook audience targeting as opposed to customers acquired through non-Facebook channels, such as organic discovery or paid search.

Download our study to find out how critical native Facebook audience targeting is to FBX efforts.

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