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Facebook Ads Placed 1-3 Weeks Prior to Thanksgiving Generate Highest Lifetime ROI

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A historical study of shopping buyer patterns during the 2012 holiday shopping season, our analytics team presents fascinating takeaways such as:

  • Facebook ads placed 1-3 weeks before Thanksgiving attract customers who delivered the highest lifetime ROI
  • Female shoppers who purchased in November yielded more than 3X ROI as compared to male shoppers
  • Loyal customers are sticky and consistently contribute to the revenue over the long run, with a significant amount of revenue is attributed after one month and even a half a year later

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Ecommerce

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