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2014 Ecommerce Holiday Advertising Trends Preview

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Marketing Resource details

Along with seasonal holiday celebrations comes the most important time of year for many marketers in the ecommerce business.

The stakes are high and increased advertising competition across the board makes strategic planning more important than ever before. This report highlights key purchase rate and cost trends from the 2013 holiday shopping season, based on the top three ad units leveraged by ecommerce companies on Facebook.

What’s in the Report:

  • Peak holiday purchase rates by Facebook ad type
  • CPC and CPM trends during the holiday season
  • Key dates to keep in mind when planning 2014 holiday ad campaigns
2014 Ecommerce Holiday Advertising Trends Preview



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