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2016 Holiday Ecommerce Facebook Advertising Preview

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To address some of the most pressing questions ecommerce advertisers have going into the competitive holiday season, this report features insights from 2015 Facebook ad campaigns from the largest retailers using Nanigans.

Inside the report, you’ll find real-world performance data and guidance around these important questions:

  • How does advertising ROI change during the holidays?
  • How does shopper purchase behavior change during the holidays? By day of week? By time of day? By desktop or mobile device?
  • How does the cost of driving purchases change?
  • How does ad engagement change?
  • How does ad spend shift?
2016 Holiday Ecommerce Facebook Advertising Preview

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