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Black Friday & Cyber Monday 2015: How Retailers Delivered Higher ROI with Facebook Advertising

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Thanksgiving weekend, from Black Friday to Cyber Monday, is often one of the most important times of the year for ecommerce and retail marketers. How did investments in Facebook advertising pay off for these data-driven marketers in 2015?

This report features valuable trend data on mobile’s increasing dominance, as well as key performance metrics illustrating how retailers continue to drive higher returns on Facebook ad spend during the competitive holiday season. Download the full report for insights on:

  • Purchase rates
  • Average order value
  • Return on ad spend
  • Desktop and mobile ad spend mix

Black Friday & Cyber Monday 2015: How Retailers Delivered Higher ROI with Facebook Advertising

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