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The Ecommerce Advertiser’s Guide to Customer Acquisition and Retention on Facebook

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Facebook advertising has proven to be a tremendous growth driver for ecommerce marketers looking to scale both customer acquisition and retention efforts. And when these parallel goals are combined with Nanigans advertising automation software, greater scale, efficiency, and profit are suddenly within reach.

How can you maximize returns through customer acquisition and retention campaigns on Facebook that work together, not against each other?

This guide features expert insights on how to best leverage Facebook and Nanigans to find and retain more customers like your best customers.

  • Customer Acquisition: Expert insights on using first party data, audience segmentation, attribution, and more
  • Customer Retention: Proven strategies including rules-based remarketing, dynamic ads, and more
  • Real-world success stories from retailers succeeding with profit-driven Facebook advertising
The Ecommerce Advertiser’s Guide to Customer Acquisition and Retention on Facebook

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Ecommerce

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