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Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers

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Mobile App Install ads are one of the most effective ad units for gaming companies marketing on Facebook. Now supporting both image and video ad creative, they present a highly engaging opportunity to drive app installs at scale.

When new installs are the goal, do image or video ads perform better? To find out, we studied the top 10 mobile game advertisers leveraging Nanigans software to manage, measure, and optimize mobile app install campaigns on Facebook.

Download the report to learn if video or image ads are the key to effective performance marketing in today’s ultra-competitive world of mobile apps.

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