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InnoGames Boosts Forge of Empires Mobile Game Installs 150% on Facebook with Android Launch

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Viral games come and go, but what are the hallmarks of a long-term successful app developer?

InnoGames has attracted more than 150 million registered players since 2007, and its continued commitment to innovation has kept it at the forefront of the strategy game industry.

With the recent Android launch of its popular city-building title Forge of Empires, InnoGames’ in-house performance marketing team was able to increase mobile installs 150% by leveraging these key Nanigans features:

  • Ad Plans
  • Performance Analysis
  • Advanced Customization
  • Audience Overrides

Download the case study to learn how advertising automation software has powered to InnoGames’ long-term success story.

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