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PlayQ Scores 26% Higher Mobile Revenues for Charm King with its Seasonal Strategy

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With tough competition from retailers, mobile game marketers often scale back digital advertising during the holiday season — but PlayQ has a different strategy.

When its competitors stepped back, PlayQ stepped up its direct response advertising game on Facebook, driving significant revenue growth for its hit title, Charm King.

Learn how a strategic combination of data-driven testing, creative ingenuity, and Nanigans’ mobile optimization led PlayQ to achieve these impressive returns:

  • 26% more revenue generated
  • 13% increase in daily active users
  • 15% boost in engagement
  • 24% higher average revenue per user
PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy

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