Q1 2014 Facebook Advertising Trends Report

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Marketing Resource details

Nanigans’ data shows that brands were willing to pay more for advertising in the first quarter of 2014. Organic reach on Facebook is shrinking, so marketers are investing in paid advertising to maintain performance.

This report provides key metrics and insights for performance marketers and CMOs looking to maximize their Facebook advertising return on investment.

What’s in the report:

  • Facebook advertising benchmarks for Q1 2014
  • Insight on trends in CPM, CPC, and CTR
  • Mobile vs. desktop trends
  • Trends by demographics



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