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Q2 2015 Global Facebook Advertising Benchmark Report

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New data available! For the most up-to-date Facebook advertising insights, download our latest benchmark report.

Facebook advertising CTRs and video spend hit new highs, while CPCs dropped globally in Q2 2015.

This report highlights key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook.

The report includes Nanigans’ global and vertical-specific ecommerce and gaming data on Facebook ad CTR, CPC, CPM, and spend. Download the report for the latest insights that in-house performance marketers need to know to make informed strategic advertising decisions.

What’s in the Report:

  • Data on CTR engagement for Facebook ads
  • An analysis of Facebook video ad spending growth
  • Insight on which Facebook ad products are dominating spend by direct response advertisers
  • CPC and CPM cost trends for Facebook advertising around the globe

Facebook® is a registered trademark of Facebook Inc.

Q2 2015 Global Facebook Advertising Benchmark Report


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