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Ultimate Marketer’s Guide to Bid Types for Facebook Advertising

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All advertisers want to maximize their return on investment. Matching your ad bid type on Facebook to your marketing campaign objectives is an important step toward that goal.

This infographic offers a visual explanation of Facebook’s distinct ad bid types (CPC, CPM, oCPM, and CPA), how they impact your ad’s effective reach, and tips to help you achieve your campaign ROI goals at scale.

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