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Marketing to Moms & Millennials: A Back to School Guide

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Marketing Resource details

Online back to school sales are projected to exceed $50 billion for the first time in 2014.

To support ecommerce marketers during this important sales season, this eBook provides best practices for planning and managing social media ad campaigns targeting millennials, moms, and other high-volume fall shoppers.

What’s inside:

  • A look back at last year’s back to school sales and predictions for this year
  • Current statistics that reflect back to school shopping behavior
  • Creative best practices from Nanigans’ Senior Ecommerce Designer
  • Targeting tactics based on personas

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