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Nanigans’ Value-Driven Automation: New Link Page Post Ads Generate 2.5X Higher ROI, Advertisers Increase Spend 3.4X

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Nanigans’ platform automatically allocates spend to ad placements driving the greatest lifetime value and ROI. And in mid-September, spend to Facebook’s link Page post ads automatically increased by 3.4X through our software.

Why? Because the system saw an increase in ROI behind these ad placements — an increase of more than 2.5X. Generating greater ROI for marketers, link Page post ads grew from representing on average 6% of advertiser spend the week prior to innovation in the ad unit to 16% of spend the week after its release.

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