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News Feed Increases ROI of Facebook Exchange by 197%

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Advertisers with remarketing goals can now leverage page post link ads in the News Feed through Facebook Exchange (FBX). This provides advertisers increased distribution for their remarketing efforts by extending inventory from the right-hand side of Facebook into the News Feed – the place where people spend the bulk of their time on Facebook.

Download Nanigans’ latest study to better understand how page post link ads in the News Feed contribute to the success and ROI of remarketing campaigns on Facebook.

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