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Q2 2014 Global Facebook Advertising Benchmark Report

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Marketing Resource details

Advertisers on Facebook saw strong returns on their investment during the second quarter of 2014. Nanigans data shows positive trends across important performance metrics such as CTR, CPM, and CPC.

This report offers CMOs and performance advertisers key benchmark data to inform strategy and planning for Facebook advertising campaigns at scale.

What’s in the report:

  • Global benchmarks for CTR, CPM, and CPC
  • Vertical-specific data for ecommerce and gaming advertisers
  • Trends in ad spend by ad type and delivery channel
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