Unpublished Page Posts in News Feed Drive App Installs & ROI

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Marketing Resource details

With Facebook recently expanding unpublished Page post ads, formerly known as “dark Page post ads”, from the right hand side of the page to the more centrally located News Feed, advertisers have quickly shifted their advertising spend to test the ad format’s effectiveness in meeting their business goals (registrations, sales, app installs).

Unpublished Page post ads uniquely offer advertisers the advantage of reaching users in News Feed without bombarding their fans with dozens of different posts, which might not be relevant to them.

Download our study with a leading gaming developer to better understand how Facebook unpublished Page post ads in News Feed compare to standard domain ads when driving app installs and ultimately revenues.




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