Generate higher incremental revenue, across channels and at scale
The way most performance advertisers measure and optimize retargeting is wrong — and it’s been wrong all along.
Rather than targeting those most likely to click or purchase, Nanigans generates higher net-new revenue by reaching users whose decision can be influenced by advertising.
Nanigans is a complete software solution for measuring and optimizing cross-channel digital ad spend based on incremental revenue. Using machine learning, it bids to reach consumers based on predicted incrementality, thereby generating higher net-new revenue for a given amount of media spend.