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Tag : Action targeting

Conversion Tools Go Self-Service on Ad Engine

Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up Ad Engine themselves, without the help of a Nanigans account team. While we’ve always tracked conversions – and our optimization technology heavily uses data from […]

Nanigans Releases Results from Its Facebook® Action Targeting Study; Ad Engine™ Feature Launches Out of Beta

Nanigans Unveils Feature Enabling Advertisers to Target Actions Shared from Timeline Apps on Facebook; Releases Performance Results BOSTON, Mass. –- May 31, 2012 (BUSINESS WIRE) – Nanigans, Inc., a Facebook performance advertising company focused on helping marketers maximize ROI, has released a feature out of beta that enables advertisers to target actions shared from Open Graph apps, more commonly known as timeline apps. When employed correctly Nanigans finds that targeting these actions can dramatically increase the performance of advertising on Facebook. […]