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Tag : ad agencies

10 Reasons Why Companies Are Taking Media Buying In-House

Whether it’s pumping up the volume on a successful campaign, launching new promotions, hitting a seasonal window or reacting to something in the news, in-house advertisers are in control and have the competitive edge over third parties. Nancy Hill, President of 4A says it well: “It’s been very clear for quite some time that agencies need to be much more agile and faster to respond, and that’s what real-time marketing has pushed us all toward.” Increased agility is only the tip […]

Brands Beyond the Page Like: Toyota, Heinz, Universal Pictures

Last week three big brands released innovative Facebook campaigns that demonstrate how traditional brand marketers are moving beyond the Page Like in their advertising efforts on the social network. With these campaigns being developed through their respective ad agencies, it was fitting that STRATA also released their quarterly report last week, showing that 89% of ad agencies use Facebook in their campaigns (a 10% increase from Q2). Toyota’s “Social Network Racer” Toyota has created a branded Facebook arcade-style racing game in anticipation […]