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Tag : ad agencies

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In-House Advertising Software Vs. Advertising Agencies: Which Is Best For You?

More than half of marketers have already moved their advertising from an external agency to an in-house team (even Facebook has revealed that it’s moving more of its advertising work in-house.) So how do you know if your company should follow the in-house herd? Ask yourself the following questions to determine if an in-house advertising team is right for you: Would you like to cut out unnecessary advertising costs? When you hire an outside agency to manage your ads, you’re […]

Advertising Roundup: Media Reviews in the News

The advertising world is experiencing a massive shakeup this year – one that has many agencies scrambling to retain big-ticket customers and simultaneously pitch to a rapidly growing pool of prospects (representing a whopping $20 billion in marketing dollars). In the words of Rob Horler, the US CEO of Dentsu Aegis: “It is unprecedented; I’ve never seen anything like it.” From household products to household names in entertainment, marketing’s biggest spenders are putting their media business in review. The chart […]

Anatomy of a Growth Marketer: Meghan Kelly, JackThreads

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What’s […]

Anatomy of a Growth Marketer: Sarah Weiss Breitenother

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What […]

5 Myths of In-House Advertising, Debunked

Recently, the Wall Street Journal published an article titled WPP’s Sorrell: In-House Ad Buying is a “Temporary Phenomenon.” In it, the public relations company’s CEO is quoted as telling CMO Today, “Our view is after a year or two it will change. I question whether [ clients ] will be able to apply technology successfully.” While we readily acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven […]